Juan Peña shares his bold mission in tequila and mezcal as the founder of Tierra Y Libertad Tequila and Prolijo Mezcal in this powerful interview on Tasting Tequila with Brad. From honoring tradition to pushing boundaries in agave spirits, Juan’s story blends purpose, passion, and innovation.

In this interview, we explore:

✔️ How Tierra Y Libertad Tequila came to life

✔️ The philosophy behind Prolijo Mezcal

✔️ Juan Peña’s journey from idea to agave legacy

✔️ What makes authentic tequila and mezcal truly great

✔️ His vision for transparency and sustainability in the industry

If you’re passionate about craft tequila, additive-free mezcal, or just want to hear from one of the most exciting voices in agave—this one’s for you.

Have you tried Tierra Y Libertad or Prolijo? Share your thoughts below!

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Chapters

00:00 Introduction to Agave Spirits and Juan Pina's Journey

02:54 The Birth of Prolijo Mezcal and Cultural Conscience

06:12 The Unique Production Process of Mezcal 08:56 Tierra Libertad: A New Venture in Tequila

11:48 The Artisanal Approach to Tequila Production

15:08 The Significance of the Label and Brand Story

18:02 The Philosophy Behind Higher Proof Spirits

28:44 Exploring New Tequila Innovations

31:09 The Art of Mezcal: Techniques and Flavors

34:22 Understanding Agave: Growth and Characteristics

37:42 The Future of Mezcal and Tequila

40:53 Passion and Mistakes in Distilling

43:49 The Evolution of Spirits and Consumer Preferences

46:40 Personal Connections: Sharing Spirits and Stories

52:17 Finding Your Spirit: The Journey of Discovery