In this episode, I had a chat with a very good friend of mine, Karan Nijhawan. He is the Founder of Jube.

Karan shares how a disappointing experience at a networking event gave birth to the idea of his business. He talks about the importance of the environment to the growth of each individual. We had a productive brainstorm about some marketing ideas on how to achieve his goals for his business.

In this episode, we discussed:

1. The founding principle of Jube (Just Be) is that you are the average of the five people you surround yourself with.
2. How a bad experience at a networking event sparked the idea that eventually became Jube.
3. The mistake of underestimating the effect of the environment on a person.
4. Letting people handle things that you don’t want to do but are in their zone of genius.
5. The principle of who, not how.

As Karan shares the pivot that he is currently applying to his business, shifting from high ticket clients to serving more people at a more affordable price, we discuss the following things to help him achieve that goal:

1. Profit-sharing in exchange for more hands-on mentoring.
2. Create an environment such that the community has the "network effect."
3. Strengthen the community by giving roles to some of the members of the community.
4. Set of procedures where the community runs itself, and everyone is getting a platform to speak.
5. Set the vision and let it run, then check the gaps and find ways to improve.

Connect and know more about Karan and Jube here:

Instagram: https://www.instagram.com/letsjube/

Website: https://solopreneursuccessclub.com

LinkedIn: https://www.linkedin.com/in/karannl/

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.