How can SEO transform your farm's online visibility? On this episode of the Thriving Farmer Podcast, Michael is joined by Julia Bocchese, a SEO Consultant for agriculture and horticulture businesses and founder of Homegrown Reach. With a deep passion for supporting local agriculture, Julia focuses on making businesses easily discoverable to their ideal customers through tailored optimization strategies. Tune in to hear how you can utilize SEO to reach more farm customers.  You’ll hear:  About what SEO is 2:19 How you should showcase your images 8:46 Whether people should use AI to generate their ad copy 13:34 More on what platforms Julia recommends 14:35 What specific SEO services Julia offers 19:12 What Julia’s advice is for someone who wants to dive into SEO 22:38   About the Guest: Julia Bocchese is an SEO Consultant for agriculture and horticulture businesses at Homegrown Reach and is the first SEO professor at Drexel University. Her goal is to make SEO strategies approachable and easy to implement for all small businesses so they can reach their customers organically and help their business bloom.  She lives in Philadelphia with her family and, on the side, she's working on revitalizing their previously neglected garden, runs a travel photography site, and experiments with spicy recipes in the kitchen. Resources: Website - https://homegrownreach.com/Instagram - https://www.instagram.com/homegrownreach   The Thriving Farmer Podcast Team would like to thank our amazing sponsor! At our Growing Farmers store, planting season is in full swing! A treasure trove of plant starts and cuttings await. Our team is shipping everything from elderberry and willow cuttings to strawberry starts and potato slips.  So if you’ve been eyeing that sunny spot by the fence or considering how to fill that quiet corner of your yard, look not further. Visit shop.growingfarmers.com today for the first step towards a greener, more fruitful farmstead or garden.

275. Julia Bocchese on Sprouting Success: SEO Strategies for Farmers

If you’re looking to build a profitable farm that works, The Thriving Farmer Podcast is for you. Learn the latest tricks and strategies from successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you.  With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a truly profitable, sustainable farm. In the interviews, we focus on building farms that last, setting up your systems, knowing your customers, building your team, and treading that ever-challenging work/family/life balance.

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 How can suburban spaces transform into sustainable farming hubs? On this episode of the Thriving Farmer Podcast, Michael is joined by Bri Bosch who runs Blossom & Branch Farm in Colorado. On 1.7 acres in the suburbs of Denver, Briana and her husband have been blending budget-friendly farming with environmental stewardship, and offering educational classes and sustainable wedding florals. Listen in to hear how Bri incorporates cover crops, plastic-free practices, and holistic animal grazing to produce healthy soil and beautiful flowers.   You’ll hear:  What it’s like to farm in the suburbs 1:39 Why and how Bri’s farm has gone plastic-free 14:34 About the mulch they use on their garden 17:23 More about their unique seed starting process using wool 21:44 What the current main focuses are on the farm right now 29:53 About the types of classes they offer 32:22 More about how Briana manages the farm’s social media 58:04    About the Guest: Briana is a fifth generation farmer running her own regenerative flower farm Blossom and Branch Farm near Denver, Colorado. She emphasizes cost saving practices that also consider the health of the planet and soil as top priorities.  Resources: Website - www.blossomandbranchfarm.com Instagram - https://www.instagram.com/blossomandbranchfarm  YouTube - https://www.youtube.com/@blossomandbranch  TikTok - https://www.tiktok.com/discover/blossom-and-branch-farm   The Thriving Farmer Podcast Team would like to thank our amazing sponsor, FarmHand! When it comes to buying a truck, you don't look for parts and try to build it yourself. You want something ready to ride. So why settle for parts when it comes to your farm management? In a world filled with parts vendors, Farmhand is the only all-in-one virtual assistant built by and for independent farmers. With one single platform, Farmhand helps ensure that even small, local farms can access the same level of support and technology typically reserved for larger factory farms. The best part? Farmhand’s ready-to-ride platform comes with zero startup costs or long-term commitments. Learn more and take the quiz to see how much you can save at farmhand.partners/podcast.

281. Briana Bosch on Sustainability, Sheep, and Suburban Farming

Does a farm run by its workers affect its success and how it operates?  In this episode of the Thriving Farmer Podcast, Michael talks with Hannah Breckbill, who helped start Humble Hands Harvest. This organic farm in Northeast Iowa is run by its workers. Now in her 12th year, Hannah and her team practice no-till farming, showing their dedication to sustainable food and supporting the local community.   Listen in to find out how Hannah runs this community-focused, worker-owned farm.   You’ll hear:  How Hannah got started in sustainable agriculture 1:00 About Humble Hands’ journey to owning land  5:01 What Certified Organic means to Hannah 8:51 About what the help on the farm is like as a worker-owned farm 11:06 More about the biggest challenges Humble Hands faces with their business model 18:37 About what kind of education/encouragement they offer the queer farming community 29:38 What Hannah’s advice is for beginning farmers 31:43    About the Guest: Hannah is starting her 12th season with Humble Hands Harvest, a worker-owned vegetable farm growing food for the people of Decorah, Iowa. She holds a vision of a cooperative food web that regenerates rural livelihood as well as soil and ecosystems. She launched the Queer Farmer Convergence in 2018 and loves to be gathered on the land with fellow farmers and land stewards. Resources: Website - https://humblehandsharvest.com/ Instagram - https://www.instagram.com/humblehandsharvest  Facebook - facebook.com/humblehandsharvest   The Thriving Farmer Podcast Team would like to thank our amazing sponsor! At our Growing Farmers store, planting season is in full swing! A treasure trove of plant starts and cuttings await. Our team is shipping everything from elderberry and willow cuttings to strawberry starts and potato slips.  So if you’ve been eyeing that sunny spot by the fence or considering how to fill that quiet corner of your yard, look not further. Visit shop.growingfarmers.com today for the first step towards a greener, more fruitful farmstead or garden.

280. Hannah Breckbill on Collaborative Farm Ownership

What are the key benefits of integrating advanced technology into greenhouse construction? On this episode of the Thriving Farmer Podcast, Michael is joined by Josh Holleb who is the Systems Integration Specialist at Ceres Greenhouse Solutions. Josh combines his construction and farming expertise to help create sustainable growing spaces that blend technology with smart design. Tune in to hear about sustainable greenhouses that blend technology with smart design.  You’ll hear:  How Josh got into greenhouses 0:51 More about the types of greenhouses they build 2:29 About the estimated costs for Ceres’ greenhouse designs 13:07 What are the biggest principles Josh has learned while working with Ceres 17:44 About the new markets Ceres has been exploring 22:17 More about The Vesta 23:46 How Ceres’ practices integrate with permaculture 30:12    About the Guest: Josh Holleb has been working at the intersection of construction and agriculture for over 15 years. From running organic farms to building permaculture sites to growing Ceres greenhouse Solutions as a business, he tries to combine good design with smart farming techniques to help people and businesses succeed in creating efficient growing environments. Resources: Website -  www.ceresgs.com Instagram - https://www.instagram.com/CerescannGreenhouse Instagram: https://www.instagram.com/CeresgreenhousesFacebook - Ceres Greenhouse Solutions   The Thriving Farmer Podcast Team would like to thank our amazing sponsor! At our Growing Farmers store, planting season is in full swing! A treasure trove of plant starts and cuttings await. Our team is shipping everything from elderberry and willow cuttings to strawberry starts and potato slips.  So if you’ve been eyeing that sunny spot by the fence or considering how to fill that quiet corner of your yard, look not further. Visit shop.growingfarmers.com today for the first step towards a greener, more fruitful farmstead or garden.

279. Josh Holleb on Advancing Efficient Greenhouse Design

 What are the biggest challenges in fruit farming? On this episode of the Thriving Farmer Podcast, Michael is joined by Bryce Loewen of Blossom Bluff Orchards as he shares his journey in agriculture and the challenges of organic fruit farming in California's Central Valley. He discusses the life cycle of orchards, the yield per acre of stone fruits, and the importance of diversity in fruit varieties.  Tune in to hear about this inspirational, multigenerational farm.  You’ll hear:  About Bryce’s journey into agriculture 0:56 More on Blossom Bluff’s average stone fruit yield per acre 9:06 What some of the growing challenges are 13:19 About how the seasons go on the farm 15:22 More about Blossom Bluff’s sales venues 21:06 What Bryce’s intentions are for the farm’s future 33:37 Bryce’s advice for people thinking of starting a farm 39:24    About the Guest: Bryce is a fourth generation farmer at Blossom Bluff Orchards. He and his sister Renata grew up in a house on the bluff of the Kings River that their parents (Fran and Ted) still live in today. Bryce and Renata also live on the farm in houses that were acquired from neighbors as the farm grew, and all four work together in various roles and share ownership of Blossom Bluff Orchards. Their farming strategy involves finding niches to fill, developing a brand and a reputation for quality, and selling directly to stores, restaurants and consumers.  Resources: Website -  https://blossombluff.com/ Instagram - https://www.instagram.com/blossomblufforchardsFacebook - https://www.facebook.com/blossombluff   The Thriving Farmer Podcast Team would like to thank our amazing sponsor! At our Growing Farmers store, planting season is in full swing! A treasure trove of plant starts and cuttings await. Our team is shipping everything from elderberry and willow cuttings to strawberry starts and potato slips.  So if you’ve been eyeing that sunny spot by the fence or considering how to fill that quiet corner of your yard, look not further. Visit shop.growingfarmers.com today for the first step towards a greener, more fruitful farmstead or garden.

278. Bryce Loewen on the Sweet Success of Stone Fruits

How has organic farming evolved over the years and what might the future hold? On this episode of the Thriving Farmer Podcast, Michael is joined by Paul Muller who is a part of the pioneering force at Full Belly Farm, a 450-acre certified organic farm in North Central California. For over four decades, the farm has championed economic stability, year-round employment, and a strong community connection, ensuring nourishment for this generation and those to come. Tune in to hear all about how Paul ensures that this large organic farm continues to thrive!  You’ll hear:  How Paul got started in farming 0:59 About the Full Belly team 10:20 More on the history of organic farming and the Real Organic Project 15:48 About Paul’s take about soil science 22:28 How Full Belly uses cover crops 34:39 What Paul is doing to bring up the next generation of farmers at Full Belly 46:15 About Paul’s advice for new farmers 56:15    About the Guest: Paul Muller farms with family and partners at Full Belly farm, a diversified 450 acre organic farm in North Central California's Capay Valley. For more than 40 years, Full Belly has been seeking to evolve a model farm that is economically stable, honors employees with a business design that creates year round employment, strives to grow more layers of life on a farm for environmental complexity, and seeks to connect with a community of farm supporters for a broader social impact.  Resources: Website - fullbellyfarm.com Instagram - https://www.instagram.com/full_belly_farm/  Facebook - https://www.facebook.com/FullBellyFarm   The Thriving Farmer Podcast Team would like to thank our amazing sponsor! At our Growing Farmers store, planting season is in full swing! A treasure trove of plant starts and cuttings await. Our team is shipping everything from elderberry and willow cuttings to strawberry starts and potato slips.  So if you’ve been eyeing that sunny spot by the fence or considering how to fill that quiet corner of your yard, look not further. Visit shop.growingfarmers.com today for the first step towards a greener, more fruitful farmstead or garden.

275. Julia Bocchese on Sprouting Success: SEO Strategies for Farmers

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