Funky (B2B) Marketing

Juliana Jackson: How to blend product and technical marketing


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Our dear friend Juliana Jackson dropped by on a show! She's a senior marketer with a strong blend of product and technical marketing experience, both in B2B SaaS and eCommerce, and currently Customer Marketing & Community at CXL.com


In the last 12 years, she has:


- Successfully taken to market 6 SaaS products;

- Provided long-term consulting in growth & product marketing for 10+ tech startups;

- Consulted 50+ direct-to-consumer brands on improving and implementing Customer Satisfaction and Customer Lifetime Value strategies.

- Managed and trained 4 customer support teams, 5 sales teams, and 2 marketing teams.


She's huge on education, internet experience, lifecycle marketing, technical marketing, marketing ops, community, and she goes out of her way to spread skills and understanding - and keep her outlook contemporary and candid.


+ she likes a good laugh - we laughed a lot! She actually advises not following or connecting with her if you don't have a sense of humor.


But if you do, check her out on LinkedIn and Twitter.

https://www.linkedin.com/in/theclvlady/

https://twitter.com/theclvlady

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Funky (B2B) MarketingBy Nemanja Zivkovic

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