When we hear the word “sustainability,” we often think of green initiatives and the environment. Julie Cheetham, Founding Member & Managing Director of Weeva, a digital system for managing sustainability in tourism, helps hoteliers take a more holistic approach to sustainability, encompassing not only conservation, but also commerce, community, and culture. Julie discusses measuring your property's full sustainability impact, plus how to make positive choices as a traveler when it comes to choosing destinations and excursions.

Additional resources on this topic:

• The top green certifications for your eco hotel (global & regional)