Julie Coin is founder of Midnighties, a luxury bamboo sleepwear brand for woman that features built-in padded support (launched in 2025). Julie is also a Fractional COO and Operating Advisor to a VC fund that invests in health and sustainability-focused technology companies. Previously Julie spent the majority of her career in global strategy, COO and President roles in Wall Street, blockchain and fintech.

In this episode, Rebecca Murphy talks with Julie Coin about leaving Wall Street to launch her luxury sleepwear brand. Julie shares the challenges of building a product-based business and how her corporate experience shaped her as an entrepreneur.