In this episode of Conversations with Rich Bennett, marketing powerhouse Julie Matzen joins Rich and co-host Michelle Hayes to share how her innovative platform, Boarderline, is transforming the way small and mid-sized businesses access expert marketing advice. Julie explains how AI, strategic planning, and curated advisory boards are giving entrepreneurs affordable access to top-tier knowledge, without burning through budgets. A must-listen for anyone looking to launch or grow a business in today’s digital world. 

Guest: Julie Matzen 

Julie Matzen is a seasoned marketing expert with over 25 years of experience working with major brands like Sherwin-Williams, Oura, and Yale Smart Locks. She is the founder of Mayday Agency and co-founder of Boarderline, a groundbreaking advisory platform that connects startups and small business owners to elite industry experts. Julie’s mission is to make high-level guidance accessible to entrepreneurs at every stage of growth. 

Main Topics: 

·         Julie’s path from PR to founding a full-service ad agency

·         The birth and mission of Boarderline

·         Common marketing mistakes small business owners make

·         Why “everyone is not your customer”

·         How to use AI effectively—and what to avoid

·         Strategic planning and the importance of a business plan

·         PR vs. paid media: what works and why

·         How to build an advisory board on a budget

·         The future of advertising and attribution in a post-cookie world

·         Why personalization and strategy matter more than “cute content” 

Resources mentioned: 

·         Mayday Agency (Julie’s marketing agency)

·         Boarderline – Business advisory platform

·         Sherwin Williams, Cricut, Oura Ring, Yale Smart Locks, Master Lock

·         Brad DeLava – Media expert at Borderline

·         Janet Notardonato – Market research expert at Borderline

·         Authority Magazine (Medium.com feature)

·         LegalZoom, USPTO.gov, SBA, Trulient, SoFi (business/legal tools discussed)

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