Happy Mouth

July 21, 2021: McDonald’s Launches a Loyalty Program

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Do you love a good Big Mac or some McNuggets? We’ve got great news for you! McDonald’s is officially launching a loyalty program, My McDonald’s Rewards, where you can earn points and rewards from your orders.

On this episode of the Happy Mouth podcast, restaurateur Philip Camino and chef Nyesha Arrington discuss McDonald’s new loyalty program, what it entails, and how it compares to the other loyalty programs in the industry.

Listen to Philip and Nyesha discuss My McDonald’s Rewards:

  • At the beginning of July, McDonald’s launched the My McDonald’s Rewards.
  • Their competition in this space includes Starbucks, Dunkin’, Wendy's and more.
  • Over half of Starbucks’s transactions at company-owned locations are members of the program.
  • Panera Bread’s loyalty program has 40 million members with over half of their transactions from those members.
  • Papa John’s program has 20 million loyalty members with almost half of their transactions from the program.
  • Wendy’s launched a program last year that has already gained 13 million members.
  • Currently, McDonald’s sees about 20 million people using their app.
  • McDonald’s tests of this program have been met with great success.
  • The app can earn points for free food, allow you to order and skip the line, and creates overall efficiency.
  • Before the pandemic, 70% of McDonald’s customers used the drive-thru but since the pandemic, that number has risen to 90%.

    • Links:

    Happy Mouth Podcast Instagram

    Restaurant Business - McDonald’s Has Big Hopes for it’s Loyalty Program

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    Happy MouthBy Philip Camino & Nyesha Arrington
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