Jump Podcasts

Andrew Masanto is a founder with 3 successful exits under his belt including two cryptocurrency unicorns, Hedera Hashgraph and Reserve. He is currently the Co-Founder of Nillion a new internet infrastructure for the private storage, computation, and decentralization of data.
Andrew shares his story of what drove him from humble beginnings to what constitutes a successful founder, a world-class marketer, and ultimately how he took Hedera to a $6 Billion valuation in 6-12 months.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the growth hacks, strategies, and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to the channel for weekly episodes.

Afraid you're doing something wrong in your ad campaigns that is sabotaging performance?
Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. At Jump, we have audited literally hundreds if not thousands of ad campaigns over the last 7 years.
In this episode, Tom breaks down the most common problems that we find in client's ad accounts from too many ads per ad set to sending too much spend to the wrong ad placements and everything in between. This is your checklist of what NOT to do.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Looking for a more systematic way to test videos on social platforms?
Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave explains why these custom metrics called hook and hold rates are more important than anything else you are tracking.
In this episode Dave breaks down the formulas to use and the strategy you need to scale your video creative on social media.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Can you really be sure which of your digital marketing efforts are responsible for conversions? Which channels and placements deserve those marketing dollars and which are just claiming credit?

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Do you have a uniform naming convention across all of your marketing channels? 98% of clients that we onboard don't. It blinds you from insights, hinders your scaling efforts and wastes valuable time and ad dollars.

Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom has worked for the world's biggest brands and he manages 100+ billion lines of data a year but the thing that really gets him heated is not following uniform naming conventions.

In this episode Tom explains the consequences of not having a uniform naming convention across all of your marketing channels but more importantly he teaches us how to do it right and it starts with simply knowing what you want to report on...

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Has your audience and performance tracking suffered with the changes of iOS 14? Have you lost sight of your digital marketing metric north star?
Today we sit with Tom Murray, Director of Data and Analytics at Jump 450. Tom started in marketing even before there were pixels available to show which ads and campaigns were driving performance. So many things have changed since then and yet Tom has stayed on the cutting edge of data optimization and how to use it to prove out marketing performance in the digital space.
In this episode Tom uses his wealth of expertise to break down how to optimze data and prove out marketing performance as well as the best metrics to be judging marketing success across multiple sources of data.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

YouTube seemed like a great place to advertise until you spent all your money in the blink of an eye, right?

Today we sit with Eric Herzog, Acquisition Manager at Jump 450. Eric pulls from his 10+ years experience to explain the ins and outs of running a successful YouTube campaign.

In this episode Eric details not only how to find the creative concepts that will connect with your audience but also how to target your audience with a special trick that helped him scale one client from $100 a day to $30K a day on YouTube.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

In the first installment of "5 Minute Founders" a new series by Jump 450, we sit with Nick Defelice, the CEO of DNA Games. Nick shares how he grew his mobile gaming business to 30M+ acquired users globally as well as the massive impact that machine learning models have had on his growth.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Are you ever suspicious that Meta is over reporting backend conversions?
Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry.
In this episode Dave sheds light on the truth about Attribution Windows OR Meta Conversion Windows. How to use them to optimize and jusdge performance AND how to determine which Meta Conversion Window is right for you.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Are you running ads on Meta without the proper testing guidelines in place to scale?
Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry.
In this episode Dave details the specific testing guidelines that Jump 450 uses to scale our clients 5-8x in the first 6 months on average.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.