Today for our 17th episode, we will talk with PPC Expert and industry thought leader Melissa Mackey from Gyro marketing.
Melissa Mackey is a PPC expert with many years of experience in the field. How much experience? She was using Google AdWords back when you could get clicks for 5 cents apiece.
While working for a company that sold magazines through direct mail, Melissa was asked to investigate that Google AdWords thing.
The rest, you could say, is history.
Melissa soon learned AdWords inside-out and found many ways to optimize and improve the results she could obtain through search advertising.
That curiosity and desire to drive results is a guiding principle of Melissa’s success.
But not only that, Melissa is a valued member of the PPC community, a thought leader through her blog, and a speaker at premiere digital marketing conferences.
Much of her success can be attributed to a curiosity and passion for delivering the best results possible for her company and clients. This curiosity helped guide her to paid search when the industry was in its infancy. It has helped her learn Facebook advertising and other media in order to ride the next waves of advertising.
Perhaps my favorite tip from Melissa is about joining the community. Think about all of the positive things that have happened to her since joining the PPC Chat community on Twitter.
Communities are alive, folks! Follow them, read them, and once you build up your confidence, interact with them as well. Remember, you have two ears and one mouth. Use them accordingly.
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Quotable moments from our talk with Melissa Mackey
On importance of sharing:
On developing a personal brand:
On difference between platforms:
On networking:
Links related to this week’s episode
* Beyond the Paid
* SEM Post Articles by Melissa
* Gyro – the largest independent B2B agency in the world
* @Mel66 on Twitter
Past episodes on SoundCloud
