Email is still one of the most personal ways to reach and follow up with potential customers. But what emails should you be sending? How do you know if your email marketing is working? And how can you use automation to multiply your efforts? In this episode, marketing automation guru Chris L. Davis bestows his years of wisdom and shares the 4 essential metrics to measure the effectiveness of your marketing. This episode is jam-packed with practical marketing tips that you can immediately implement into your business.

Episode Resources:

• Free Minicourse w/ Chris: Increase the Engagement of Your Marketing in 3 Easy Steps
• Marketing Metrics Scorecard: For Subscribers Only 

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