How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort.

Episode Resources:

• School of Marketing Masterclass: Sign Up Now
• Is Google AdWords Worth It for Small Business?: For Subscribers Only
• Work with PPC for Small Biz: Visit Website

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Facebook ads can be a money pit for small businesses. But it doesn’t have to be that way. In this episode, Alex Lau of the SeeSharp Group shares his strategies for Facebook Ad success. You’ll learn which campaigns work the best and when to use them, 3 principles for targeting the right customers, and the first 4 steps to starting an effective campaign.

Episode Resources:

• Small Business Starter Guide for Facebook Ads: For Subscribers Only
• Work with the SeeSharp Group: Visit Website
• School of Marketing Masterclass: Sign Up Now

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If you’re not seeing results, it might be time to rethink your social media strategy. So many businesses have a mediocre social media presence because they haven’t defined their goals. In this episode, Katie Lantukh shares her low-stress approach for managing your social channels, the importance of experimenting, and how to enjoy the whole process.

Episode Resources:

• FREE QUIZ: Which Social Media Channel is Right for You?: For Subscribers Only
• Book Recommendation: Social Media Success for Every Brand: Buy Here
• School of Marketing Masterclass: Sign Up Now

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Most small business owners have no idea if their website, social media, or digital marketing is even working. Why? Because they aren’t tracking the data. And if they are, they have no idea how to make any sense of it. In this episode, Gary Donson returns to teach us the basics of Google Analytics and how to use data-driven marketing to grow your business.

Episode Resources:

• How to Set Up Conversions in Google Analytics: (VIDEO): For Subscribers Only
• S2 Ep5: How to Get Found in Local Google Searches (VIDEO): Watch Here
• FREE Digital Summary Spreadsheet Template: For Subscribers Only
• School of Marketing Masterclass: 

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What catches people's attention before they read a single word? Compelling design. It only takes 50 milliseconds for customers to feel drawn to your brand. In this episode, our rockstar designers, Kailey Kisabeth and Ryan Parker discuss how to create a brand that lasts and which common design mistakes to avoid.

Episode Resources:

• 10 DIY Design Tools for Small Businesses: For Subscribers Only 

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To start building a relationship with a potential customer online, offer value in exchange for their email address. It’s called a lead magnet. In this episode, experienced content creator and agency owner, Wes Gay shares his tips for creating an irresistible lead magnet that your prospects will love.

Episode Resources:

• The Ultimate Guide to Creating a Lead Magnet: https://hirewayfinder.com/littlefish

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Email is still one of the most personal ways to reach and follow up with potential customers. But what emails should you be sending? How do you know if your email marketing is working? And how can you use automation to multiply your efforts? In this episode, marketing automation guru Chris L. Davis bestows his years of wisdom and shares the 4 essential metrics to measure the effectiveness of your marketing. This episode is jam-packed with practical marketing tips that you can immediately implement into your business.

Episode Resources:

• Free Minicourse w/ Chris: Increase the Engagement of Your Marketing in 3 Easy Steps
• Marketing Metrics Scorecard: For Subscribers Only 

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Writing content has become a necessity for the modern business owner. But you're not an experienced, full-time writer. How do you get the most bang for your buck when it comes to writing? In this episode, bestselling author Joshua Harris shares his practical tips and strategies. Learn how to write compelling words that will reach your audience.

Episode Resources:

• 7 Tips for Writing Compelling Content: For Subscribers Only 

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Your website can be your most valuable sales tool, but so many businesses aren't utilizing their website to its full potential. In this episode, Joel Eschenbach draws on his 12 years of experience to help you fix 5 common website mistakes and start getting results.

Episode Resources:

• 5 Major Mistakes PDF: For Subscribers Only
• Homepage Cheatsheet: For Subscribers Only 
• The Anatomy of an Effective Website Walkthrough Video: For Subscribers Only
• ADA Compliance with AccessiBe: https://accessibe.com/a/ljjwnmo 

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We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, shares the 3 essential stages of your customer’s journey and the 5 elements you need to create an effective sales funnel that will invite people into a trusted relationship with your brand.

Episode Resources:

• Marketing Made Simple Book: https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791
• One-Liner Worksheet: For Subscribers Only 
• Marketing Made Simple Action Guide: For Subscribers Only

Subscribe at TheLittleFishPodcast.com to get FREE Downloadable Resources for every episode!