We all want people to understand how our products and services can solve their problems. But it turns out, simply asking people to buy doesn’t work. At least not right away. In this episode, Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, shares the 3 essential stages of your customer’s journey and the 5 elements you need to create an effective sales funnel that will invite people into a trusted relationship with your brand.

Episode Resources:

• Marketing Made Simple Book: https://www.amazon.com/Miller-Untitled-1-Donald/dp/1400203791
• One-Liner Worksheet: For Subscribers Only 
• Marketing Made Simple Action Guide: For Subscribers Only

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