How do you leverage the power of Google Ads to get more website traffic and customers? In this episode, John Pfeiffer shares how Google uses machine learning to improve your ads, which ads work best, and why you shouldn’t use them as a last-ditch effort.

Episode Resources:

• School of Marketing Masterclass: Sign Up Now
• Is Google AdWords Worth It for Small Business?: For Subscribers Only
• Work with PPC for Small Biz: Visit Website

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