Start your day with the ultimate wake-up call for your business! In this episode of the unofficial HubSpot Updates morning show, we dive into the powerful capabilities of HubSpot's customer platform. Join Chris Carolan, Casey Hawkins, and George B. Thomas as they guide you through the essential tools that can elevate your business.

In this episode, you'll discover:

• Exciting new features like automatic captioning for YouTube and X (formerly Twitter), enhancing accessibility and engagement for your video content. George calls out YouTube's "historically crappy" auto-captions - HubSpot's AI offers significantly better accuracy.

Learn More about YouTube: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=231901

Learn More about X: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=231900

• The introduction of AI-generated formulas for calculated properties, streamlining the process of building custom equations without the hassle. No more copying from ChatGPT and hoping it works!

Request Beta: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=213941

• New workflow actions to automatically validate and format phone numbers, ensuring clean and accurate data for better customer interactions. George shares his passionate take on why clean phone data is critical as we move toward more human-connection marketing.

Request Beta: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=229896

• Enhanced lead scoring capabilities with smart frequency suggestions and the ability to score when events HAVEN'T occurred (zero times). Perfect for identifying disengaged contacts!

Learn More: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=237966

Get caught up on the lead scoring changes: https://caseycohub.com/lead-scoring-in-hubspot

• Updated Shopify ecommerce customer CRM card providing a comprehensive unified view of your customers with total orders, average order value, product views, and AI-powered insights right in the contact record.

Learn More: https://app.hubspot.com/portal-recommend/l?slug=product-updates/&rollout=184941

Key takeaways include actionable insights on how to optimize your HubSpot usage, improve your marketing efforts, and maintain clean data standards. Whether you're a seasoned HubSpot user or just starting, this episode is packed with valuable information that can help your business thrive.

Remember: You probably already own the solution you're looking for in HubSpot. Sometimes you just need to wake up to it.