junicorn_talk

By Julia Stoetzel

Willkommen bei junicorn_talk, dem Podcast für Kapitalmärkte mit Julia Stoetzel. Julia, eine erfahrene Finanzexpertin, spricht mit spannenden Gästen über Themen wie Investor Relations, Kapitalmärkte un... more

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FAQs about junicorn_talk:

How many episodes does junicorn_talk have?

The podcast currently has 81 episodes available.

junicorn_talk episodes:

February 27, 2025 LinkedIn für Investor Relations: So nutzen Finanzprofis die Plattform 2025 richtig | junicorn.talk
Du willst wissen, wie du mit digitaler Investor Relations mehr Reichweite aufbaust?
Klicke hier: https://app.reclaim.ai/m/julia-junicornconsulting/erstgespraech-digital-ir
Komm in die kostenlose Skool Community juniversity: https://www.skool.com/juniversity
In dieser Folge von junicorn.talk erfährst du, warum LinkedIn die wichtigste Plattform für Investor Relations ist, wie du dein Unternehmen strategisch auf LinkedIn positionierst und warum Personal Branding für CFOs und IR-Manager ein echter Gamechanger sein kann.
Ich bin Julia Stoetzel, Kapitalmarktexpertin mit über 15 Jahren Erfahrung. Als Gründerin von Junicorn Consulting unterstütze ich Unternehmen, CFOs und Gründer dabei, ihre Equity Story zu erzählen und die richtigen Kontakte für Fundraising und Kapitalmarktstrategien zu finden.
Folge mir und bleib up to date 📲
Instagram: https://www.instagram.com/julia_stoetzel/
LinkedIn: https://www.linkedin.com/in/julia-stoetzel/
TikTok: https://www.tiktok.com/@julia_stoetzel
Facebook: https://facebook.com/juliastoetzel
YouTube: https://www.youtube.com/@julia_stoetzel
Meinen Podcast findest du auch auf 🎙️
Spotify: https://open.spotify.com/show/2y0ntCr1IJFkOPEeWAKxPs?si=cf1be0fef18a4be8
LinkedIn: https://de.linkedin.com/company/junicorntalk
Instagram: https://www.instagram.com/junicorn_talk/
TikTok: https://www.tiktok.com/@junicorn_talk?lang=de-DE
...more
17min
February 20, 2025 So verdoppelst du deine Reichweite mit der richtigen Video-Strategie | junicorn.talk
Du willst wissen, wie du mit digitaler Investor Relations mehr Reichweite aufbaust?
Klicke hier: https://app.reclaim.ai/m/julia-junicornconsulting/erstgespraech-digital-ir
Komm in die kostenlose Skool Community juniversity: https://www.skool.com/juniversity

Short- vs. Long-Form-Content: So nutzt du LinkedIn für maximale Investorenreichweite 🚀
In dieser Folge von junicorn.talk erfährst du, warum Short-Content auf LinkedIn gerade riesige Chancen für Emittenten und CFOs bietet, wie du ihn gezielt in deine Investor Relations-Strategie integrierst und warum Long-Form-Content trotzdem unverzichtbar bleibt, um Vertrauen aufzubauen.

Das erwartet dich in der Folge 💡
01:03 Einführung in Short- & Long-Formate
04:58 Aufbau und Funktionsweise von Short-Formaten
06:07 Inhalte & Strategien für Short-Formate
07:07 Wann sind Long- und Short-Formate sinnvoll?
08:50 Der Investoren-Funnel & Engagement-Stufen
10:51 Anwendung von Long-Formaten für Unternehmen
12:54 Fazit & Handlungsempfehlungen

Ich bin Julia Stoetzel, Kapitalmarktexpertin mit über 15 Jahren Erfahrung. Als Gründerin von Junicorn Consulting unterstütze ich Unternehmen, CFOs und Gründer dabei, ihre Equity Story zu erzählen und die richtigen Kontakte für Fundraising und Kapitalmarktstrategien zu finden.

Folge mir und bleib up to date 📲
Instagram: https://www.instagram.com/julia_stoetzel/
LinkedIn: https://www.linkedin.com/in/julia-stoetzel/
TikTok: https://www.tiktok.com/@julia_stoetzel
Facebook: https://facebook.com/juliastoetzel
YouTube: https://www.youtube.com/@julia_stoetzel

Meinen Podcast findest du auch auf 🎙️
Spotify: https://open.spotify.com/show/2y0ntCr1IJFkOPEeWAKxPs?si=cf1be0fef18a4be8
LinkedIn: https://de.linkedin.com/company/junicorntalk
Instagram: https://www.instagram.com/junicorn_talk/
TikTok: https://www.tiktok.com/@junicorn_talk?lang=de-DE
...more
14min
February 13, 2025 Wie CFOs & IR-Teams LinkedIn Reichweite aufbauen - auch ohne Content Ideen | junicorn.talk
Du willst mehr Sichtbarkeit & Reichweite als Investor Relations Abteilung oder CFO?
Klicke hier: https://app.reclaim.ai/m/julia-junicornconsulting/erstgespraech-digital-ir
Komm in die kostenlose Skool Community juniversity: https://www.skool.com/juniversity
Wie du als Investor Relations Profi Content gezielt nutzt 💯
In der heutigen Folge von Junicorn Talk spreche ich darüber, warum du mehr Content hast, als du denkst - und wie du ihn strategisch nutzt. Wir schauen uns an, wie du Reports, Präsentationen und Konferenzen in wertvollen LinkedIn-Content verwandelst, ohne zusätzlichen Aufwand. Außerdem erfährst du, warum Investor Relations mehr mit Marketing zu tun hat, als viele glauben, und wie du LinkedIn effizient in deinen Arbeitsalltag integrierst.
Das erwartet dich in der Folge 💡
00:00 Intro
01:20 Deine Arbeit ist Content – so nutzt du sie
03:50 Die Investor Relations Content Goldgrube
07:35 Konferenzen clever nutzen: Mehr Sichtbarkeit für dich
08:55 Personal Branding: So wirst du zur anerkannten Stimme
10:56 So produzierst du Content, selbst mit vollem Kalender
Ich bin Julia Stoetzel, Kapitalmarktexpertin mit über 15 Jahren Erfahrung. Als Gründerin von Junicorn Consulting unterstütze ich Unternehmen, CFOs und Gründer dabei, ihre Equity Story zu erzählen und die richtigen Kontakte für Fundraising und Kapitalmarktstrategien zu finden.
Folge mir und bleib up to date 📲
Instagram: https://www.instagram.com/julia_stoetzel/
LinkedIn: https://www.linkedin.com/in/julia-stoetzel/
TikTok: https://www.tiktok.com/@julia_stoetzel
Facebook: https://facebook.com/juliastoetzel
YouTube: https://www.youtube.com/@julia_stoetzel
Meinen Podcast findest du auch auf 🎙️
Spotify: https://open.spotify.com/show/2y0ntCr1IJFkOPEeWAKxPs?si=cf1be0fef18a4be8
LinkedIn: https://de.linkedin.com/company/junicorntalk
Instagram: https://www.instagram.com/junicorn_talk/
TikTok:https://www.tiktok.com/@junicorn_talk?lang=de-DE
...more
14min
February 06, 2025 Kapitalmarkt trifft LinkedIn: Die besten Strategien für IROs und CFOs 2025 | junicorn.talk
Du willst mehr Sichtbarkeit & Reichweite als Investor Relations Abteilung oder CFO?
Klicke hier: https://app.reclaim.ai/m/julia-junicornconsulting/erstgespraech-digital-ir
Komm in die kostenlose Skool Community juniversity: https://www.skool.com/juniversity
🚀 Wie ich LinkedIn nutze, um Investoren zu erreichen
In der heutigen Folge von Junicorn Talks teile ich meine Erfahrungen und Tipps, wie du LinkedIn gezielt einsetzen kannst, um Investoren, CFOs und hochwertige B2B-Kontakte im Kapitalmarkt zu finden.
💡 Das erwartet dich in der Folge:
- Wie ich LinkedIn als Plattform für Investor Relations und Fundraising sehe.
- Warum Content-Produktion auf LinkedIn entscheidend ist, insbesondere für CFOs, IROs und Unternehmen im Bereich Kapitalmarkt und Börse.
- Praktische Tipps, um dein Profil zu optimieren, sichtbar zu werden und Investoren sowie relevante Kontakte aus der Finanzwelt anzusprechen.
- Persönliche Anekdoten, wie LinkedIn mein Netzwerk und meinen Karriereweg geprägt hat – vom ersten Kontakt bis zur erfolgreichen Investorenansprache.
Ich bin Julia Stoetzel, Kapitalmarktexpertin mit über 15 Jahren Erfahrung. Als Gründerin von Junicorn Consulting unterstütze ich Unternehmen, CFOs und Gründer dabei, ihre Equity Story zu erzählen und die richtigen Kontakte für Fundraising und Kapitalmarktstrategien zu finden.
📲 Folge mir und bleib up to date:
Instagram: https://www.instagram.com/julia_stoetzel/
LinkedIn: https://www.linkedin.com/in/julia-stoetzel/
TikTok: https://www.tiktok.com/@julia_stoetzel
Facebook: https://facebook.com/juliastoetzel
YouTube: https://www.youtube.com/@julia_stoetzel
🎙️Meinen Podcast findest du auch auf:
YouTube: https://www.youtube.com/@julia_stoetzel
LinkedIn: https://de.linkedin.com/company/junicorntalk
Instagram: https://www.instagram.com/junicorn_talk/
TikTok: https://www.tiktok.com/@junicorn_talk?lang=de-DE
...more
16min
January 03, 2025HIT Interview: Lars Bolscho | TAKKT AG
In the rapidly shifting sands of the global economy, how does a B2B Omni Channel retailer not just survive but thrive?

That’s what we talked about on our exclusive sit-down with
Lars Bolscho, CFO of TAKKT AG, during the HIT Conference. Lars sheds light on mastering this feat with finesse and forward-thinking.

Diving into the specifics, here’s what sets this dialogue apart:
Adapting to Economic Tides: Lars details their company’s dual-focused strategy: leveraging their 60% e-commerce-driven sales to navigate through economic downturns, while gearing up for aggressive growth in anticipation of market recovery. It's a masterclass in balancing short-term resilience with long-term ambitions.

Blending Sustainability with Profit: The company’s commitment to sustainability led to the German Sustainability Award. Lars explains how products "suitable for grandchildren" now make up nearly 20% of their global sales, proving that eco-friendly business practices are not just good for the earth but also good for the bottom line.

Crafting a Shareholder-friendly Financial Strategy: In an era where consistent dividends have become a rarity, TAKKT maintains a robust dividend policy alongside strategic acquisitions, ensuring investor confidence even in turbulent times.

These insights offer a rare glimpse into the strategic playbook of TAKKT AG, which involves…

…providing actionable strategies for finance leaders aiming to navigate their companies through economic challenges, integrate sustainability into their core operations, and cultivate robust investor relations.

Hear firsthand how TAKKT AG's approach can inspire your next strategic pivot.
...more
17min
January 03, 2025HIT Interview: Manuel Taverne | Knaus Tabbert and Sven Stadthalter | Morelo
Ever wondered what drives the future of luxury travel and strategic business growth?

In a groundbreaking session at the HIT Conference, Junicorn Talk brought together two visionaries from the motorhome industry: Manuel Taverne of Knaus Tabbert AG and Sven
Stadthalter from MORELO.

The conversation flowed from the strategic insights of Manuel to the innovative luxury articulated by Sven, offering a comprehensive look into the motorhome industry's future.

💡 Manuel Taverne’s Strategic Mastery

Manuel kicked off the conversation with a deep dive into Knaus Tabbert’s journey from IPO to market adaptability.

His approach highlighted three key insights:
Authenticity as a Core Value: His passion for leisure vehicles, from mountain biking to caravan adventures, highlights the importance of product authenticity.

Adaptability Amidst Change: Transitioning to a demand-driven production model showcased their agility in responding to market shifts.

The Ongoing IPO Journey: Manuel’s extensive IPO experience underlined the necessity for continuous strategic engagement beyond the listing.

💡Sven Stadthalter’s Vision of Luxury Innovation

Sven then unveiled MORELO's approach, where luxury isn't just a concept but a sustainable, innovative reality.

Here are some highlights:
The Nexus of Luxury and Innovation: MORELO’s motorhomes, equipped for both comfort and practicality, set a new standard for high-end travel.

Sustainability at its Finest: Challenges to conventional luxury travel norms with MORELO’s emphasis on fuel efficiency and self-sustainability.

The Essence of Freedom: For MORELO’s clientele, it’s about unparalleled freedom without sacrificing the comforts they’ve earned.

🔥 A Convergence of Visions

This unique session presented a forward-looking perspective on the motorhome industry, from strategic growth and market adaptability with Knaus Tabbert to the pioneering luxury and sustainability by MORELO.

These insights serve as a beacon for investor relations professionals, executives, and enthusiasts looking to navigate the future of travel and strategic business development.
...more
50min
January 03, 2025HIT Interview : Lars Bolscho | TAKKT AG
In the rapidly shifting sands of the global economy, how does a B2B Omni Channel retailer not just survive but thrive?

That’s what we talked about on our exclusive sit-down with Lars Bolscho, CFO of TAKKT AG, during the HIT Conference. Lars sheds light on mastering this feat with finesse and forward-thinking.

Diving into the specifics, here’s what sets this dialogue apart:
Adapting to Economic Tides: Lars details their company’s dual-focused strategy: leveraging their 60% e-commerce-driven sales to navigate through economic downturns, while gearing up for aggressive growth in anticipation of market recovery. It's a masterclass in balancing short-term resilience with long-term ambitions.

Blending Sustainability with Profit: The company’s commitment to sustainability led to the German Sustainability Award. Lars explains how products "suitable for grandchildren" now make up nearly 20% of their global sales, proving that eco-friendly business practices are not just good for the earth but also good for the bottom line.

Crafting a Shareholder-friendly Financial Strategy: In an era where consistent dividends have become a rarity, TAKKT maintains a robust dividend policy alongside strategic acquisitions, ensuring investor confidence even in turbulent times.

These insights offer a rare glimpse into the strategic playbook of TAKKT AG, which involves…

…providing actionable strategies for finance leaders aiming to navigate their companies through economic challenges, integrate sustainability into their core operations, and cultivate robust investor relations.
...more
17min
January 03, 2025HIT Interview: Peter Schneck | CENIT AG
Ever wondered how the fusion of digitalization and traditional industries can revolutionize the way we think about manufacturing and logistics? 🤔

Our recent discussion with Peter Schneck, CEO of CENIT AG, at the HIT Conference, sheds light on just that. Peter uncovered insights that touch on the challenges and opportunities facing today’s leaders in finance and technology.

Here are the highlights of our discussion:
Digital Transformation in Manufacturing: CENIT AG is leading the charge in digitizing manufacturing processes, from design to documentation, ensuring companies can leverage automation and optimize their specialists' roles.

Innovation at the Core: Through practical examples, like their work with Airbus, Peter illustrated how digital solutions facilitate sustainable and efficient manufacturing practices, pushing the boundaries of what's possible in aerospace and automotive industries.

Strategic Growth and Acquisition: Peter shared CENIT AG’s ambitious growth strategy, highlighting recent acquisitions and their focus on organic growth, underlining the potential for investors and companies alike in embracing digital innovations.

This exclusive sit-down interview not only provides a glimpse into the strategic mindset driving CENIT AG but also serves as a testament to the power of digital transformation across industries.

No doubt, some of the details of our talk are critical insights into navigating the future of manufacturing and technology.
...more
20min
January 03, 2025HIT Interview: Dirk Kraus | YOC AG
Is your company's digital advertising strategy built for enduring impact?

In a riveting exchange at the recent HIT conference, Dirk Kraus, CEO of YOC AG, shared profound insights that are reshaping the digital advertising landscape.

This conversation is not just about advertising; it's about building lasting relationships with consumers and investors alike.

Here’s some key takeaways that could benefit IR professionals:
Innovative Branding for Sustained Attention: Kraus emphasized the importance of high-impact advertising formats developed by YOC AG. These are not just ads; they are stories that captivate and engage, ensuring brands don't just flash before eyes but linger in the memory of their audience.

The Platform Revolution: The creation of YOC AG's proprietary platform signifies a leap towards autonomy in the digital advertising world. By solving the compatibility issue with automated trading platforms, the company not only secured its future growth but also showcased the power of innovation in overcoming industry hurdles.

Growth Through Strategic Expansion: Kraus's narrative of their company’s growth, from its early days to achieving over 20% organic growth consistently, underlines the importance of strategic foresight and operational excellence. YOC AG's journey illustrates how operational agility and market expansion can serve as key drivers for investor confidence.

In an era where digital presence is paramount, Dirk Kraus's insights offer a roadmap to creating a brand and operational strategy that not only attracts consumers but also resonates with investors.

It's a testament to the fact that in the digital age, the lines between marketing and investor relations are increasingly blurring.
...more
20min
January 03, 2025HIT Interview: Peter Alex | GESCO SE
Is your investment strategy setting you up for long-term success or just short-term gains?

Another HIT discussion with Peter Alex, IR at GESCO SE, touched on this very important subject.

In an era where quick exits dominate investment conversations, our sit-down with Peter revealed a different narrative.

Here are three takeaways that every investor relation professional should consider:
Longevity Over Liquidity: Peter emphasized GESCO SE’s unique stance on not having an exit strategy. This approach is not just about holding; it's about actively developing companies for the long haul, ensuring they're not just market participants but leaders.

Strategic Investments in Hidden Champions: GESCO SE excels in identifying and nurturing companies with the potential to dominate the global market. This involves a meticulous process of selecting firms that are not only leaders or on the path to leadership but also embody the potential for exponential growth and innovation.

Operational Excellence as a Growth Catalyst: Reflecting on his career, Peter shared how his early fascination with the stock market evolved into a keen understanding of operational processes. This insight drives GESCO SE’s success in optimizing and elevating their portfolio companies, showcasing the critical role of operational excellence in achieving global market leadership.

These insights from Peter Alex at the HIT Conference, where
Junicorn Talk was proud to be a media partner, offer a roadmap to investment strategies that promise not just returns but resilience and growth.

When we say we’re all about actionable strategies here at Junicorn Talk, we mean it.

Stay tuned for the next one.
...more
16min

FAQs about junicorn_talk:

How many episodes does junicorn_talk have?

The podcast currently has 81 episodes available.