Guess what I got in the mail? A shock & awe package... from my bank! And it was done properly. We break down what makes a good marketing shock & awe package and how to use them in virtually any business.

If you have been following the evolution of Profit 911. you know we have now heavily themed our company with dinosaurs. In this episode, Justin takes a step back and explains why and how this came to be as well as the impact that has happened since.

Justin & Kevin discuss the elements of entertainment and window dressing. How to create the sizzle that sells the steak. I also share the story of when I owned a haunted house.

Are mastermind groups worth the cost and hassle? With some of the high end mastermind groups requiring an investment of over $100k annually, are they really worth it? Justin and Kevin breakdown the cost, the experience, and what is really worth the time and effort.

How your environment impacts your thinking. Justin and Kevin discuss how your physical world impacts your ability to be creative, productive, and successful. 

Are in-person meetings worth the hassle? How does a remote vs an in person meeting affect your sales process? We discuss the pros and cons of having a sales office.

The silent killer of small business... mental health. Justin & Kevin dig in to discuss the often buried enemy of small business, the brain! It ain't easy and that's ok.

Justin & Kevin discuss why less is often more and the line between diversification and distraction. We also discuss the recent company split of Profit 911 and why we moved away from offering digital marketing services in favor of direct mail only.

Justin, Kevin, and Zack discuss why businesses must continually innovate to survive. Why "riding out success" is a recipe for disaster.

Our guest expert and friend Zack Wenthe discusses content strategy, storytelling, and the psychology of small business marketing.