Tired, busy people need food too. In fact, they need more food, but they may not have the energy to prepare it. Enter Juspy, which was originally conceived as a kind of formula for moms, and evolved into functional food for busy people. 

Listen in to hear from Leonie Lynch, the founder and CEO of Juspy. In today’s episode, you’ll hear how she conceived of her food brand and then adapted it based on the input she received, how she handled the manufacturing and marketing part of the process, and what got her to ShipBob for fulfillment.

 

Topics Discussed in Today’s Episode:

How Leonie ended up as an e-commerce founder

The catalyst for Juspy

What the name Juspy means

The tipping point for Juspy’s first product

The length of the process of creating the recipe and scaling it

Revamping the Juspy website

How Leonie got started on the website

Examples of where WooCommerce has stood out

The tipping point that brought Leonie to ShipBob

Where the individuals buying were based

How Leonie was attracting customers

What’s next for Juspy

Juspy’s new subscription services

Why Leonie decided to sell on Amazon

Whether international sales and VAT are easier on Amazon

Whether Leonie can offer samples to other countries

Leonie’s number-one advice for entrepreneurs

 

Resources:

How Juspy Founder Got 50% of Her Time Back by Tapping Into ShipBob’s European Fulfillment Network [Case Study]

Nourish your body inside out with Juspy

Juspy on Instagram

Juspy on Twitter

Juspy on Tik Tok

Get to know the speakers:

Leonie Lynch