To data mining companies, you are not human. You're a product. You're just a barcode.

This podcast tackles data mining and the privacy ramifications of data collection and their brokers. I talk about the source social media uses to profile you, and then I flip the script and share use cases where data mining can help you grow your business.

// Video Chapters

0:00 Tease0:51 Let's Get Started3:06 The Data Collected5:16 What is Data Mining?5:58 Social Media and Google10:01 Banks and Credit Cards10:37 Privacy Policy12:02 Your Interstests13:11 Location Data14:47 Advertiser's Perspective18:21 Data Brokers21:39 Everything Free Has a Cost24:29 Impressions: The Fake Metric26:24 Digital Advertising29:38 KPI: Customer Lifetime Value34:10 Sustainable Customers35:48 Wisdom in Data Mining41:14 Data Profiling43:39 The Right to be Forgotten (EU: GDPR)46:31 Customers are not Logical52:23 Final Remarks// Connect

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