Thirty episodes ago, Trish hit record for the first time with no idea if anyone would listen. In this season finale, she's closing things out, not with a full recap, but with what actually stuck.

It starts with a DM. A listener responded to Episode 21 with one line that Trish has read over and over since: she put in words something the listener could never describe, and did it in one sentence. That's the moment Trish comes back to when she thinks about why this show exists.

From there, Trish turns to something she can't stop seeing online: women facing ageism, getting pushed out of jobs, and feeling like there's nowhere left to go, then getting told to "just start something," as if that means finding forty thousand dollars and writing a business plan overnight. It doesn't. Trish makes the case that the real cost of starting is time, not a big pile of money, and that starting small isn't the consolation prize, it's the smart move.

Then a personal reflection on what this season actually turned into, and a first look at what's coming in Season 2, including the first confirmed guest.

Inside the episode:

• The DM that stuck: a listener's response to Episode 21, and why that single message means more to Trish than any download count or dashboard number
• The real cost of starting: why ageism, job loss, and "just start your own thing" advice keep colliding, and what starting small actually requires (an afternoon, not a fortune)
• Spending money isn't the mistake: the real mistake is spending it before you know if an idea has any traction
• What this season turned into: a personal reflection on the difference between the polished episodes and the honest ones, and which ones actually landed
• What's next: a first look at Season 2, including guest interviews starting with Courtney, founder of Mother Source

Your reminder today:

Starting doesn't require the thing you think it requires. You don't need permission, and you don't need a pile of capital sitting around before you take the first step. You need an afternoon and the willingness to start messy.

Resources & Links

Season 2 launches soon. To stay in the loop, including behind-the-scenes updates and to know the second the show is back, sign up for The Vault, Trish's newsletter: tlccreative.myflodesk.com/welcome

Read the full transcript: tlc-creative.com/just-a-number-transcripts

Email Trish: [email protected]

Website: tlc-creative.com

Instagram: @tlccreativeagency

If this season gave you anything at all, hit Follow so you don't miss what's coming next.

Somewhere out there right now, someone is handing you advice about what's next for you... your career, extra income, retirement planning... and they've never actually lived what you're living. This episode is about how to tell the difference between advice that's real and advice that just sounds real.

Trish starts with a quote she keeps coming back to: "don't take advice from someone who isn't in the position you want to be in." That's a good filter, but it's not the whole filter because plenty of people have actually done the thing and still shouldn't be the ones you're listening to. There's a second, sneakier test underneath it, and Trish learned it the expensive way.

Inside the episode:

• The real problem: why buying the guide, joining the paid community, following resume advice from someone who hasn't job hunted in decades, or taking retirement advice from an influencer who's never had their income disappear overnight are all the same underlying problem wearing different outfits
• The quote, and why it's only step one: "don't take advice from someone who isn't in the position you want to be in" is a good filter, but not the whole filter
• The second, sneakier test: even when someone has actually done the thing, are they handing you the whole picture, or just enough to keep you paying for the next module or the next tier
• Trish's own rabbit hole: the twenty-dollar playbooks that only covered the basics, the mastermind that felt productive because she was busy, and the conversation with her accountant, asking about a stack of recurring charges, that made her realize she'd found a very well-designed rabbit hole, not a shortcut
• The version of this that has nothing to do with business: what it looks like to take resume advice from someone who's never had an AI screening filter silently reject them, or faced being told they're "not a culture fit" at fifty-plus
• What's yours: the questions to ask about whose voice you're actually trusting with your next chapter, and what it's already cost you in time you can't get back
• Holding herself to the same standard: why Trish tells you exactly what the Digital Dashboard does and doesn't do, because if she's asking you to hold other people to the whole-picture test, she has to hold herself to it too

Your reminder today:

You get to be picky about who you let influence your next thing. That's not distrustful. That's just smart.

Resources & Links

The TLC Digital Dashboard: thirty-seven dollars, and exactly what it says it is: one place for your ideas, drafts, and half-formed offers to live. It won't skip the messy middle for you or write your offer for you, and Trish tells you that upfront: tlc-creative.com/tlcdigitaldashboard

Read the full transcript: tlc-creative.com/just-a-number-transcripts

Email Trish: [email protected]

Website: tlc-creative.com

Instagram: @tlccreativeagency

Newsletter: Sign up for The Vault

You had the idea. You started building. And now you're somewhere in the middle, where it doesn't look anything like what you pictured, nothing feels locked in, and you're still second-guessing the wording, the images, the whole thing. Somewhere in there a story creeps in, and it usually sounds like: this is a disaster, something's wrong, I should have this figured out by now.

In Episode 28, Trish goes after that story. Not the mess itself, but what we've decided the mess means.

Because the stretch between starting something and having it actually work is the part nobody warns you about. It isn't the exciting brainstorm moment and it isn't the satisfying part where the thing is finished and out in the world. It's the unfinished, unsure, slightly embarrassing part in between. And most of us have been told to read it as failure when it's just what building looks like from the inside.

Inside the episode:

• The stretch nobody warns you about: why the gap between the idea and the working version is the least talked-about part of building anything
• The story that creeps in: how "this is unfinished" turns into "something must be broken, either in the plan or in me," and why that conclusion is wrong
• What everybody assumes: that by a certain point it's going to click, you'll feel clear, and you'll know exactly what you're doing. Nobody skips this part. Some people just don't share it
• Why the mess makes it better: a perfect plan executed exactly as written only ever gets you what you already imagined. Detours are where you find out what people actually respond to, and the awkward first version is what teaches you how to make the second one good
• Where the disaster story comes from: comparison (your behind-the-scenes against someone else's highlight reel), silence (plenty of people show you only the polished version by design), and plain impatience (wanting a linear process out of something that was never going to be one)
• Why messy can be beautiful: the parts that came from a real detour or an actual mistake tend to be the most human and the most connective. People don't fall in love with perfect. They fall in love with real

Your reminder today:

If what you're building right now feels unfinished and you have no idea where it's going to land, that's not a catastrophe. That might be exactly what it's supposed to look like right now. Let it be messy. That's the thing actually becoming something.

Resources & Links

The TLC Digital Dashboard is a Notion-based home for your ideas, half-finished pieces, and notes to yourself, so the mess has somewhere to live while you're still in it: tlc-creative.com/tlcdigitaldashboard

Read the full transcript: tlc-creative.com/just-a-number-transcripts

Email Trish: [email protected]

Website: tlc-creative.com

Instagram: @tlccreativeagency

Newsletter: Sign up for The Vault

Everyone tells you to niche down. Pick a category, narrow your audience, stay in your lane. But if you've ever wondered why two people can teach the exact same skill and only one of them builds a real following, this episode is for you.

Trish breaks down the difference between a niche and a narrative, and why knowing your point of view matters more than narrowing your topic.

This episode builds directly on the "You Are the Niche" episode, going one layer deeper into what actually makes people choose you over everyone else covering the same ground.

Inside the episode:

• Why narrowing your category further and further usually backfires, and how you can end up disappearing instead of standing out
• What a narrative actually is, and why the content creators you follow are rarely the only ones covering their topic
• A resume-writing example that shows the difference between building a template and building a following
• Why taking a side is what makes a brand memorable, illustrated through two very different marketing agencies
• Trish's own story of learning to know the rules before deciding which ones to break, starting in art school and carrying into her corporate training career
• How studying what's already working in your space can be useful research instead of a copy-paste trap

"A category is not a reason to choose you."

Resources:

• Listen to: "You Are the Niche" episode: https://rss.com/podcasts/just-a-number-show/2958588
• Book your free call: https://calendly.com/tlccreative/free-clarity-call
• TLC Digital Dashboard: https://www.tlc-creative.com/tlcdigitaldashboard
• Questions? Email [email protected]

If this one landed for you, follow the show so you don't miss what's coming next.

You don't need a free weekend to start building something of your own. You need fifteen minutes, and the willingness to actually protect them.

In this episode, Trish gets real about what it takes to build a digital offer when your schedule is already full, because hers is too. Between client work, marketing, and putting out this podcast every single week, she's living the exact juggle so many of you are.

This one is less about strategy and more about permission: permission to work in small windows, permission to move slower than the internet says you should, and permission to treat fifteen minutes as real progress instead of a consolation prize.

Inside This Episode

• Why "just start small" is advice that sounds helpful but rarely gets defined, and what small actually looks like on a day that's already completely full
• The real trade-off: it's never big progress versus small progress, it's small progress versus none at all
• Where fifteen minutes can actually come from: a skipped scroll session, a few minutes in the car, part of a lunch break
• Using AI as a brainstorming partner to get a messy idea out of your head and into something workable
• The real math behind a simple, low-ticket offer, and why you don't need a massive audience for it to matter
• Why early traction, even from a handful of buyers, tends to become its own motivation to keep going

"Protecting fifteen minutes for something you actually want to build isn't cheating anybody. It's you putting yourself on the list, for once."

Resources & Links

Website: tlc-creative.com

Email Trish: [email protected]

Instagram: @tlccreativeagency

If you haven't already, follow Just a Number so you don't miss what's coming next.

You know you're ready to build something with what you know. But there's one question that trips up almost every woman before she ever books a call: what does working with someone actually look like?

In this episode, Trish breaks down the real difference between a done-with-you and a done-for-you path, so you know exactly what you're walking into before you pick up the phone.

Because the biggest reason most women never take the next step isn't money. It's not knowing what to expect.

Inside this episode:

- The two types of women who show up ready to build, and which path fits each one

- What a done-with-you offer actually includes, and why it's more than "just a course"

- What a done-for-you build actually includes, start to finish

- A simple gut-check to figure out which path is yours

- The real cost difference between the two, in time and in money

- What actually happens on a free call (hint: it's not a sales pitch)

"One of the biggest reasons people never book a call isn't money. It's fear of the unknown."

Resources & Links:

Book your free call: https://calendly.com/tlccreative/free-clarity-call

TLC Digital Dashboard: https://www.tlc-creative.com/tlcdigitaldashboard

Questions? Email [email protected]

Ready to figure out which path is yours? Book your free call today, link above. No pressure, no pitch, just an honest conversation about what's next.

You've been thinking about starting something of your own for a lot longer than you'd like to admit. And if you've decided the reason you haven't started is your age, or the tech, Trish is here to gently (but directly) tell you: it's neither one. In this episode, she breaks down what's actually in your way, and why it has nothing to do with how old you are or how much you know about technology.

In this episode, Trish covers:

• Why the research on age and success actually favors women starting later in life, not the other way around.
• Why the fear of tech is really a fear of being watched while you learn, not a fear of the tools themselves.
• The real reason so many women stall out right before publishing their first offer: the discomfort of being a visible beginner again.
• Why "just be more confident" is bad advice, and what actually gets you through the clumsy middle part of starting something new.
• How to stop carrying the exposure of being new at something all by yourself.

Ready to stop letting fear make the decision for you? Book a free discovery call with Trish. No pressure, no pitch, just a conversation about where you are and what's possible. Book your call here.

If you haven't already, hit follow so you don't miss next week's episode.

Questions about anything in this episode? Email Trish at [email protected].

Until next week. Remember, Just A Number.

You've quit an idea because it didn't take off in three weeks. Or you've got so many ideas, files, and notes that you can't even open the folder without feeling a little sick. Sound familiar? Those are two completely different problems, and this episode is about what actually fixes each one.

Most advice about turning what you know into income hands you one path: pick a niche, build an audience, launch a course. If your life doesn't fit that path, it's easy to assume something is wrong with you. In this episode, Trish walks through the real starting points of two women she's worked with, why the "how to start" advice you've probably already heard didn't account for either of them, and what actually would have helped.

This one is for you if you've ever quit something too soon, felt buried under more ideas and material than you know what to do with, or just wanted proof that there isn't one right way to begin.

Inside This Episode

• Why most "how to start" advice assumes everyone's starting point looks the same, and why that leaves so many women feeling like something's wrong with them
• The hidden work behind an "overnight" launch: the audience-building, the warm-up content, and the months of unglamorous groundwork nobody posts about
• A real client story about quitting ideas too soon, and why walking away right before traction hits is a far more common pattern than most people realize
• What a "fair shot" actually looks like at three weeks versus three months versus a year, and why knowing that changes everything
• A real client story about a medical and financial crisis, borrowed expertise from trusted peers, and the moment everything felt like too much at once
• Why having more knowledge and more material doesn't always make starting easier
• How the Digital Dashboard's Reality Check, Offer Options, and Content Vault meet two completely different starting points

"The steps aren't the problem. The starting point underneath them is different every time."

Resources & Links

The TLC Digital Dashboard: tlc-creative.com/tlcdigitaldashboard

Free mini-course, Package What You Know: tlccreative.myflodesk.com/welcome

Email Trish: [email protected]

Website: tlc-creative.com

Instagram: @tlccreativeagency

Follow Just a Number so you don't miss the next episode.

Inside The Episode:

Trish dives into one of the most paralyzing pieces of advice in the online business world: niche down.

If you've been trying to pick one topic, one audience, and one offer - and keep freezing - this episode is going to change how you think about your business entirely.

What we cover:

• Why niching down creates paralysis for women 40+ and why that's not your fault
• The real differentiator in your business - and it's not your topic
• Why your personal brand is more powerful than any niche you could choose
• Real examples of what this looks like in practice
• What to actually focus on instead of finding the "perfect" niche

Resources mentioned:

• Join my free weekly email community for women 40+: https://tlccreative.myflodesk.com/welcome
• The Digital Dashboard - your first step to getting clarity on your offer: https://www.tlc-creative.com/tlcdigitaldashboard
• Book a free discovery call with TLC Creative: https://calendly.com/tlccreative/free-clarity-call

Connect with Trish:

• Threads: @tlccreativeagency
• Facebook: https://www.facebook.com/Tlccreativeagency
• Website: tlc-creative.com

There's a feeling a lot of women carry into their forties and fifties that doesn't quite have a name. It's not burnout. It's not a crisis. It's something quieter and older than that. It's the sense that your life wants to take on a different shape, and that the version of you that exists right now is not the final version.

In this episode, Trish gets personal about what that feeling actually is, why it shows up when it does, and what gets in the way of listening to it. No strategies. No action steps. Just an honest conversation about what it means to be a woman in the middle of becoming something new.

Inside this episode

• The question Trish has been sitting with and why it matters more than any "what skills should I learn" conversation
• What it really means to be put out to pasture, and why it doesn't just happen at work
• Why the woman you are at forty, fifty, or sixty has things the twenty-year-old version of you couldn't have imagined
• The difference between fear and wisdom and how to tell which one is actually talking
• Why the hardest part of change isn't the leap, it's the permission
• What Trish wishes someone had said to her when she was still waiting for the right time

"The voice in your head that says it's not logical, it's not practical, it's not financially smart ... that voice is not looking out for you. It is just scared."

Resources & Links

Email Trish: [email protected]

Website: tlc-creative.com

Instagram: @tlccreativeagency

Send Trish a DM on Instagram and tell her: what kind of woman are you becoming?

Follow Just a Number so you don't miss what's coming next.