Just Following Up...Again: A Public Relations Podcast

Being prepared for an interview is a crucial part of media relations and telling a good story. Hallie Peliet Young, Founder & CEO of No Blues News, shares best practices when conducting on camera interviews. Hallie’s expertise has earned her two prestigious Telly Awards and an Emmy nomination, recognizing her talent for creating content that resonates and drives meaningful impact. In this episode, she’ll share tips and tricks to make sure your spokesperson is ready for their next interview.

Editing by MakSchu Productions

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Just Following Up...Again is sponsored by Next Mark. 

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

How one leads a team can make or break the success of a department. Linda Beltran, VP of Corporate Communications for Holiday Inn Club Vacations, shares that effective leadership isn’t about having all the answers or never making mistakes. Being a leader is about empowering one's team and recognizing each team member’s unique strengths and contributions. 

Editing by Muffy Lavens

Have a suggestion for a future episode? Let us know by filling out this form. 

Just Following Up...Again is sponsored by Next Mark. 

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, technology, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Are you ready to earn your Accreditation in Public Relations? Credentialing Co-Directors Jennifer Moss Wilson, APR, CPRC and Sharon Kunkel, APR, CPRC share why public relations and communication professionals should consider getting their APR to enhance their careers and understanding of the field. For more information on earning your credentials, visit https://cwcfpra.com/accreditation/----more----

Editing by Muffy Lavens

Have an idea for a future episode? Fill out the suggestion form: https://forms.gle/aKNEFNv856rbcs438

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Just Following Up...Again is sponsored by Next Mark. 

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, technology, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Happy New Year from the Central West Coast Chapter of the Florida Public Relations Association! In this special edition of Just Following Up…Again, we asked our members what lessons they learned in 2024 and what goals they have for 2025. 

Have a suggestion for a future episode? Let us know by filling out this form. 

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Editing by Muffy Lavens

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Just Following Up...Again is sponsored by Next Mark. 

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, technology, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Welcome back to Just Following Up…Again: A PR Podcast by the Central West Coast Chapter of the Florida Public Relations Association.

To kick off season two, Media Relations Director Muffy Lavens speaks with Randy Mitchelson, APR of M&M Multimedia. They discuss the importance of video production for public relations and communications professionals, ways to keep costs down, and the importance of planning to create the best finished product possible. 

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Editing by Muffy Lavens

Have a suggestion for a future episode? Let us know by filling out this form. 

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Just Following Up...Again is sponsored by Next Mark. 

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, technology, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/

Joel Staley, a 25-year corporate communications veteran, shares insights into media training and why it's important to keep our spokespeople ready for interviews. In this episode, features stories and advice given by Joel during his "Media Training the C-Suite" professional development event, in addition to a one-on-one interview. 

Joel will be joining the Central West Coast Chapter again for a professional development event on October 9, 2024. The event will focus on crisis communications. To learn more or to sign up for the event, visit https://cwcfpra.com/events/

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A special thanks to the Kompose Hotel in Sarasota for hosting our event.

Editing by Brandon Wardell

Listen in on the second panel of journalists from Meet the Media, an event hosted by the Central West Coast Chapter of the Florida Public Relations Association.

This panel is hosted by CWC-FPRA member Sharon Kunkel, APR, CPRC and features:

• Jim DeLa, Community News Collaborative 

Please note, this episode was recording during the November 2023 Meet the Media event, so some information on reporter's beats and outlets have changed. The insights they provide into pitching and working with public relations professional still remain. 

A special thanks to the Hyatt Regency Sarasota for hosting Meet the Media.

If you enjoyed listening to this event, join us in person for our next one. See the upcoming events at https://cwcfpra.com/ 

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Editing by Brandon Wardell and Muffy Lavens

Have an idea for a future episode? Let us know. 

Blair Bloomston, Founder and CEO of Leaders Uplifted, joins Just Following Up…Again to discuss the importance of networking, how to approach events where you may not know anyone, and how to put the power of social media to work when connecting with others in your industry. 

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Have a suggestion for a future episode? Let us know: https://forms.gle/83dS7iifrLWwTTkPA

Editing by Muffy Lavens

For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Listen in on “Community in Crisis: Lessons Learned from Hurricane Ian,” an event hosted by the Central West Coast Chapter of the Florida Public Relations Association. Managing a crisis can be part of the job for any communicator. A Category 5 Hurricane bearing down on the community takes things to another level. This episode features insights on how best to handle moments of crisis from Jamie Carson, Director of Communications for Sarasota County Government and Jason Bartolone, Communications Manager/Public Information Officer for the City of North Port. 

The insights are also quite timely given the recent flooding from Hurricane Debby, and the fact we are still in the midst of hurricane season. Listen to Just Following Up…Again for the latest insights from CWC-FPRA.

A special thanks to Sarasota County for hosting the event at the Sarasota County Emergency Operations Center. 

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Editing by Brandon Wardell and Muffy Lavens

If you enjoyed listening to this event, please join us in person for our next one. See the upcoming events at https://cwcfpra.com/

Listen in on Meet the Media, a professional development event hosted by the Central West Coast Chapter of the Florida Public Relations Association. Panelists will share insights into what they look for in a pitch, pet peeves the media has when receiving a pitch and the changing media landscape. 

Panelists include: 

• Jesse Coleman, WSLR Radio

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A special thanks to the Hyatt Regency Sarasota for hosting Meet the Media.

Editing by Brandon Wardell and Muffy Lavens

If you enjoyed this event, join us in person for our next one. See the upcoming events at https://cwcfpra.com/