I am thrilled to have Luke Rodvold as my guest. While we also host the "Red Room" together, I wanted Luke to be the first guest on my official podcast. We're here to dive into the world of real estate, and Luke is the perfect guest because he has solved a problem faced by many newcomers in the industry.

Luke started his journey in real estate working for someone else as a cold caller. He mastered this skill and leveraged it to build a successful real estate business. His expertise in cold calling has been a cornerstone of his success.

Discussion Highlights:

• Starting in Real Estate: The importance of marketing and the low barrier to entry with cold calling.
• Going on the Offense: Being proactive in reaching out and making contacts rather than waiting for leads.
• Cold Calling Experience: Luke’s transition from cold calling for others to starting his own business, and how he honed his craft over time.
• Challenges and Perseverance: The initial struggle, including waiting five months for the first deal, and the determination needed to succeed.
• Lead Follow-Up: The critical role of consistent lead follow-up in real estate success.
• Entrepreneurial Spirit: Luke’s decision to branch out on his own and the entrepreneurial mindset required.
• Advice for Newcomers: The importance of hands-on experience in cold calling and the value of consistency in efforts.