Social media strategist and content director Josh Medlin breaks down what actually drives organic growth, without the overcomplicated guru noise. Josh shares how he went from stealing a Sony handycam as a kid to building a content marketing agency, then scaling short-form strategy while working with Alex Hormozi, including massive quarterly view growth and a year that ended around 1.5B views.

In today episode, I and Josh get into the real fundamentals, testing at scale, validating hooks and copy, repurposing what already wins, and building fast feedback loops instead of chasing perfect one-off “masterpieces.” We talk about why gear obsession is usually procrastination, why scripting everything is a trap for busy founders, and how “document, don’t create” helps business owners build a sustainable content system.

We also cover burnout-proof content planning, why short form is disposable (and that’s okay), how to balance art vs. performance, why human imperfections may matter more in an AI-polished era, and what it takes to build a personal brand from zero. The core takeaway is simple, pick a repeatable system you can maintain even on your worst month, then hit publish daily and let the audience teach you what you’re becoming known for.