In this episode of the Full Battery Media Podcast, I sit down with Sara Sampey from BS Creative to talk about the real craft behind video production, short form content, and modern storytelling. 

We get into how creators underestimate responsibility, why great footage still fails without a clear story, and how the shift to vertical video and TikTok style formats did not change the core skill, it just changed the canvas. Sara breaks down what actually happens when you go from making one video to producing consistent content at scale, including the need for workflow, timelines, feedback loops, and a repeatable process that protects your creativity instead of crushing it. I share why authenticity and knowing your vibe matters more than copying big creators, plus a real example of how a low budget, high story approach can beat expensive, overproduced campaigns that forget the audience. 

If you are a creator, filmmaker, editor, marketer, or business owner trying to grow with content, this conversation is a practical reminder that strategy, purpose, and storytelling still win, no matter what camera, platform, or aspect ratio you are working with.

Question for you: what is one “box” you could add to your content this month, like a tighter theme, timeline, format, or constraint, that would actually make you more creative?

In this conversation with Arman Zaidi, we break down what the MrBeast era really teaches creators, not hype, but fundamentals that actually move the needle. We talk about compounding effort and why showing up again and again is the real advantage, even when your early videos are rough and you are still finding your voice. Arman shares what changed for him when he stopped treating content like a lottery ticket and started building repeatable formats, frictionless workflows, and a system for capturing ideas before they disappear.

We also get practical about the content flywheel, how creators use live streams to generate long-form, then turn long-form into Shorts, then use Shorts to drive discovery and pull people back into the deeper stuff. We dig into what separates hobby creators from real brands, why most people quit before the “tree” ever starts paying off, and how the best creator operations obsess over tiny details without getting paralyzed. 

If you are building on YouTube, podcasting, or short-form, this episode is about turning chaos into a workflow, building momentum you can sustain, and turning one good video into consistency that compounds over time.

In this episode of the Full Battery Media Podcast, I sit down with Derek Stamberger, a post coordinator working inside a massive YouTube production environment, and we talk about what really makes content work when the scale gets crazy. 

We get into how story shows up in raw footage, why pacing and timing can change everything by a frame or two, and how on screen chemistry can carry a video farther than fancy effects ever will. Derek breaks down the difference between clean editing and emotional engagement, why great ideas set the ceiling for how good a video can become, and how planning matters without killing authenticity. We also talk about building a career through relationships, using LinkedIn and real networking to move from traditional TV into modern creator work, plus what it looks like to leave comfort, chase creative challenge, and find a team culture where everyone knows their role and executes. 

If you are trying to grow a YouTube channel, learn video editing, improve storytelling, or scale a content team without losing the fun, this conversation is packed with practical insight and the kind of perspective you only get from being inside the machine.

Social media strategist and content director Josh Medlin breaks down what actually drives organic growth, without the overcomplicated guru noise. Josh shares how he went from stealing a Sony handycam as a kid to building a content marketing agency, then scaling short-form strategy while working with Alex Hormozi, including massive quarterly view growth and a year that ended around 1.5B views.

In today episode, I and Josh get into the real fundamentals, testing at scale, validating hooks and copy, repurposing what already wins, and building fast feedback loops instead of chasing perfect one-off “masterpieces.” We talk about why gear obsession is usually procrastination, why scripting everything is a trap for busy founders, and how “document, don’t create” helps business owners build a sustainable content system.

We also cover burnout-proof content planning, why short form is disposable (and that’s okay), how to balance art vs. performance, why human imperfections may matter more in an AI-polished era, and what it takes to build a personal brand from zero. The core takeaway is simple, pick a repeatable system you can maintain even on your worst month, then hit publish daily and let the audience teach you what you’re becoming known for.

In this episode of the Full Battery Media Podcast, I sit down with Jess Warshaver, a social media marketing manager with a tech background in employee communications, culture, and internal storytelling, who is now focused on social strategy, thought leadership, and studying media, culture, and society at the University of Glasgow. 

We get into why storytelling is really about the audience, not the creator, and how Gen Z content, memes, and fast-moving trends are basically compressed cultural storytelling that signals identity, values, and belonging. Jess breaks down why companies feel one step behind on TikTok, Instagram, and emerging platforms, it’s not because they are clueless, it’s because organizations move at the speed of permission while culture moves at the speed of humans, and chasing every trend is a losing game. We talk about what “authentic” actually means in a world flooded with AI content, why polished campaigns can read like control, and why messy, human, phone-shot video can outperform big-budget marketing when it feels emotionally honest. We also unpack the difference between telling your story versus turning yourself into content, how algorithms can quietly start making decisions for you, and why you don’t owe the internet your nervous system. 

If you care about brand voice, personal branding, social media strategy, creator economy dynamics, and building real trust through content, this conversation is a practical look at how to stay culturally fluent without selling your soul to the feed.

In this episode of the Full Battery Media Podcast, I sit down with YouTube strategist and consultant Siarra Stout to break down what actually makes videos grow on YouTube, especially when it feels like you are doing everything right and still not getting views. 

We talk about the psychology of the click, why you only get a few seconds to confirm the viewer’s choice, and how the thumbnail, title, and opening hook have to work together as one package if you want retention and real watch time. Siarra shares practical YouTube growth strategy, content packaging frameworks, and simple daily habits for studying thumbnails and titles so you stop guessing and start learning what makes people click and stay. 

We also get into creator mindset, consistency over perfection, why “viral” is often the result of months of reps, and how to use YouTube analytics like watch time, retention, and outliers to double down on what is working and build a repeatable content strategy that grows a channel over time.

In this episode of the Full Battery Media Podcast, I sit down with Eric Villa, a YouTube growth strategist who helps build major channels, including work connected to MKBHD and The Studio Channel. 

We talk about what it actually takes to grow on YouTube in 2026, why trust is earned through real credibility, and how creators should think about content strategy like an efficient market. Eric breaks down the value of “weird” skill combinations, how options trading taught him risk, probability, and asymmetric upside, and why those ideas translate directly into YouTube packaging, audience building, and sustainable career moves in the creator economy. We also get into the college vs real-world learning debate, why traditional media education often feels outdated, and what it means to build a stable, normal-person career path inside the creator economy, not just chase viral success. Along the way, I share stories from teaching content creation, building Ailani’s Little World as an investment in my daughter’s future, and why the best content usually comes from specific, true stories instead of generic advice. 

If you care about YouTube growth, creator careers, audience trust, content strategy, and building a real life around media without turning everything into a zero-sum hustle, this one hits.

In this Full Battery Media Podcast episode, I sit down with Josh Romero from Chicago, co founder of Megasaur Media, a social impact film and video production company focused on documentaries, nonprofit campaigns, and brand storytelling that actually helps communities. 

We get real about what it is like wearing every hat in video production, directing, cinematography, editing, producing, and why the solo creator grind sounds cool until deadlines, client feedback, and bad audio punch you in the face. Josh walks me through the shift he made during the 2020 pandemic, moving from being a one man band to building a team, negotiating smarter, investing in a stronger portfolio, and learning to charge based on value, not just effort. We talk about the creative reality that whoever pays calls the shots, and how to fight for your vision while still being the kind of collaborator clients trust. I share my own lessons from production life, including why sound is the fastest way to ruin great footage, how ROI should guide gear purchases and hiring decisions, and why “good enough” quality can be the move if it keeps you consistent. 

If you are a content creator, filmmaker, videographer, or creative entrepreneur trying to turn projects into a sustainable business, this conversation is a straight up playbook on client communication, resourcefulness, building a crew, avoiding beginner mistakes, finding mentors, and creating work that is both high quality and actually effective for the audience.

In this Full Battery Media Podcast episode, I sit down with digital marketing leader Saralynn Finn to talk about what content strategy looks like now that marketing is less about big-budget campaigns and more about trust, clarity, and real human connection. 

We dig into why authenticity consistently beats polish, especially as AI content gets easier to create and audiences get better at spotting what feels fake. Saralynn shares a simple filter I love, if your content does not reduce confusion and help someone feel capable of taking a next step, it probably should not exist, and we connect that idea to social impact marketing, brand storytelling, and everyday creator growth. We talk about how to test ideas fast, how to learn from campaigns that do not pop immediately, and why operations and audience needs matter more than internal timelines when you are stuck at zero growth. We also get into practical formats like carousel posts, the bite snack meal framework, and how to design content that builds depth and loyalty without sacrificing reach. 

If you are a creator, founder, or marketer trying to grow on LinkedIn, Instagram, or YouTube, this conversation is a straight-up guide to building an authentic brand, creating shareable content, and making marketing that feels real, earns trust, and moves people to action.

In this Full Battery Media Podcast episode, I sit down with Eric Malzone, host of The Future of Fitness and founder of Podcast Collective, to talk about podcasting as the most underrated tool for business growth, networking, and long-term personal development. 

We get into how Eric went from corporate sales to owning gyms, then selling them and building a podcasting career with over 500 plus interviews, and why consistency, clear audience intent, and simply asking high level guests matters more than downloads early on. I share how I use podcasting across Full Battery Media to build authority, create meaningful relationships, and learn in public, including why curiosity and asking the “dumb” questions can actually make you a better host and a stronger advocate for your audience. 

If you are starting a podcast in 2026, this conversation is a practical guide to committing to the long game, avoiding perfection paralysis, and using interviews to create real opportunities, real friendships, and real momentum.