In this episode of the Full Battery Media Podcast, I sit down with Sara Sampey from BS Creative to talk about the real craft behind video production, short form content, and modern storytelling. 

We get into how creators underestimate responsibility, why great footage still fails without a clear story, and how the shift to vertical video and TikTok style formats did not change the core skill, it just changed the canvas. Sara breaks down what actually happens when you go from making one video to producing consistent content at scale, including the need for workflow, timelines, feedback loops, and a repeatable process that protects your creativity instead of crushing it. I share why authenticity and knowing your vibe matters more than copying big creators, plus a real example of how a low budget, high story approach can beat expensive, overproduced campaigns that forget the audience. 

If you are a creator, filmmaker, editor, marketer, or business owner trying to grow with content, this conversation is a practical reminder that strategy, purpose, and storytelling still win, no matter what camera, platform, or aspect ratio you are working with.

Question for you: what is one “box” you could add to your content this month, like a tighter theme, timeline, format, or constraint, that would actually make you more creative?