Just Keep Showing Up

If you were to ask me for one of my best tips to grow your email list, I’d say to start with your website.

You’d be SURPRISED how many people I meet who are eager to build their list but don’t have a solid opt-in form on their site. You know…the thing that you’re constantly driving traffic back to.

And, listen, it happens. But, tbh, growing your list by making simple tweaks to your website is easier than you think, and you can likely do it yourself.

In this episode, you’ll learn:

💌 which pages of your website to add an email opt-in form to
💌the type of opt-in forms to use & tips on how to write copy for them

Doing this will help you avoid:

👎 sending people to your site without capturing their info
👎 missing out on staying in touch with potential clients

Tune in and happy listening 🎧✨

🤠Where to continue learning + hanging out with me:

01. Join The JKSU Newsletter
02. Visit My Site
03. Hang w/ me on Instagram

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
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After working with a handful of clients that had NEVER outsourced such a major part of their marketing to someone else before…

I thought it might be helpful to give you a little run down of what to prep beforehand to help you:

✨ experience a smoother, stress-free outsourcing process
✨ get more out of your investment

And, most importantly, avoid…

👎 a clunky, time-consuming work relationship
👎 extending deadlines and setting your launch back weeks, if not months

 
I also included a FREE checklist that summarizes what we cover in the episode that you can access here.

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
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Now that I feel like I’m out of the weeds of putting my business together and in the thick of running it semi-smoothly, I think one of my favorite pieces of content to create for others is things I’ve learned along the way.

If I can in any way possible reach back and help you skip some steps or avoid annoying little mistakes I made that, looking back, could have been preventable if I just would’ve known, I’m all for it.

So, in episode 024, I’m sharing 3 things I’ve learned in my last year of business that just miiiiight help you.

Happy listening 🎧✨

Where to continue learning + hanging out with me 🤠

01. Copy Mentorship Offer / Waitlist
02. Sales Page 101 Waitlist
03. Email Marketing 101
04. Instagram
05. My Email List
06. TikTok 

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok

When it comes to growing your email list you might have noticed that there are periods of highs and lows.

Maybe you create a freebie or waitlist that inspires a burst of growth — followed by a lull once the hype has worn off and begin to wonder...

“Crap, do I have to keep pumping out free resources in order to gain email list growth traction?” 

My, personal, advice and take is – no, you don’t.

While I think it’s important to market your email list on your most frequently used social media platforms, I also think it’s about making the most of everywhere you show up online – even in the smallest ways!

In episode 023, I’m going to walk you through some simple and creative ideas for growing your email list.

My goal in doing so isn’t to overwhelm you and have you implement every single one of these ideas – but for you to take the ideas that make sense and feel good to you and your business!

Tune in and happy listening 🎧✨

Where to continue learning + hanging out with me 🤠

01. Copy Mentorship Offer / Waitlist
02. Sales Page 101 Waitlist
03. Email Marketing 101
04. Instagram
05. My Email List
06. TikTok 

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok

When I first stepped into the world of copywriting back in 2018, ethical copywriting wasn’t really a "thing" in the online space I was operating in. 

Even though I wasn’t educated on the topic, what I did know, or feel, was that the “bro marketing” way of copywriting that I was being trained in felt uncomfortable and slightly wrong at times.

The whole “paint a picture of people’s problems” and then “twist the knife even further” to really sell them did not align with my empathetic, highly-sensitive self.

And, maybe you feel the same? 

It wasn’t until 2020 when I came across my friends Nat from The Brand Copywriter and her coach (and my now friend) Rachel Turner that I learned there was a different way to write copy. 

A way that didn’t:

1. manipulate
2. shame
3. or use pain points

to get people to “take action” on your offer – and I fell in love and immediately started implementing what is now described as ethical copywriting.

If you, too, have been interested in learning how to take a more ethical approach to how you write your own copy – especially sales page – episode 022 is going to give you 2 simple things you can do today to write more ethically without having to overthink it!

Happy listening 🎧✨

Where to continue learning + hanging out with me 🤠

01. Copy Mentorship Offer / Waitlist 
02. Sales Page 101 Waitlist
03. Email Marketing 101
04. Instagram
05. My Email List
06. TikTok 

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok

Interested in becoming a full-time copywriter but aren't sure how to structure your offers so you can make the big move from side-hustle to freelancer?

After connecting with amazing, aspiring copywriters in the last year via IG + my email list — I've learned that's one of the most common situations people have a hard time navigating.

And while I'm confident you could find your own way — I just so happen to record an entire episode on: One Way You Can Become a Full-Time Copywriter.

What I share is actually how I left my corporate job and transitioned to part-time, then full-time freelancing, and built my business...

...except I save you all of my lessons learned and help you structure an offer that can help expedite your goal lol.

happy listening 🎧✨

🤠 Where to continue learning + hanging out with me:
 
01. Copy Mentorship Offer / Waitlist 

02. Sales Page 101 Waitlist

03. Email Marketing 101

04. Instagram

05. My Email List

06. TikTok 

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok

Yeesh — sales pages, am I right? You either love writing them or you'd rather watch paint dry.

Either way, if you're a business owner who has ever wanted to launch a course, program, or stand-alone offer of any kind then you might find yourself in need of one.

And contrary to popular belief, I don't think you have to be a copywriter to write a great sales page. 

However, I do believe having a * P L A N * makes writing them a heck of a lot easier.

In today's episode, I'm happily sharing my 03-step sales page writing process AND I sprinkled in a free resource (sales page start kit, checkkk-list) for extra support.

What can I say? I'm a generous gal. Super humble, too. 

Happy listening 🎧


✨ Links mentioned in today's episode:

01. Sales Page Starter Kit Checklist (Free Resources)
02. Sales Page 101 Live Course Waitlist 

🤠 Where to continue learning + hanging out with me:
 
01. Instagram
02. The Not So Average Newsletter
03. My Website

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok

Does writing and sending emails to your list feel a bit intimidating and out of your comfort zone? Valid.

Today's podcast episode covers the top 03 email essentials I recommend including in every email so you:

1. don't miss any essential, performance-boosting elements
2. improve your email-writing skills
3. feel super confident as you hit ‘send’!

Happy listening 🎧 

✨  Links mentioned in today's episode:

01. FREE WORKSHOP: CREATE AN EMAIL MARKETING GAME PLAN (that Works for Your Brand)
02. Send it! 5 Must-Have Elements for Every Email
03. Email Marketing 101 the course

🤠  Where to continue learning + hanging out with me:
 
01. Instagram
02. The Not So Average Newsletter
03. My Website

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok

If you're ~ itching ~ to organize the backend of your business but feel a little overwhelmed by all the options — today's podcast episode is just for you 🤍

While I'm no systems specialist, I am a business owner with a bunch of moving pieces who had to find the right tech tools to support me so I didn't lose my mind.

In this episode, I cover:

01. Asana + HoneyBook

02. Why I chose them

03. How I use them to support my biz

I know not everyone's business or preferences are the same, but my hope is that learning why and how I use these tools will inspire you to choose + implement yours!

Happy listening ✨

LINKS MENTIONED IN TODAY'S EPISODE:

Video walkthrough of how I use Asana

20% off a year of HoneyBook

WHERE YOU CAN CONTINUE HANGING OUT W/ ME:

01. Instagram

02. The Not So Average Newsletter

03. My Website

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok

If keeping up with your email list feels super important but you'd literally rather watch paint dry than come up with fresh content ideas for yet ~another~ marketing platform...

YOU'RE GOING TO LOVE THIS EPISODE, OK?!

In 30 minutes, I walk you through the same process I use with my students and clients so you can use your already created content for your email list.

Happy listening!

✨ Links mentioned in today's episode:

01. FREE VIDEO LESSON: How to Repurpose Content to Your Email List


🤠 Where to continue learning + hanging out with me:

01. Instagram
02. The Not So Average Newsletter
03. My Website

☁️ MY LINKS:

Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok