On this episode of Just Push Play: Media in BD, guest speaker Justin Platt from Switcher Studio discusses the power and importance of using video content in business development. He emphasizes the value of in-person meetings and building relationships, but also recognizes the rise of digital fatigue and the need for visual mediums. Platt suggests creating content with partners and clients for authenticity and credibility, and gives examples of effective video campaigns. Host Marc Gawith and Platt also discuss the role of podcasts in business development and the importance of education over advertising. Tune in to hear more about the innovation and potential of new media mediums in business development and partnerships.