#022 - Ever wondered how a live drummer & musician turns YouTube content creation into a full-time job? Join Connor Schumer as he interviews Ed Thorne about his journey and creativity.

Here's what we cover:

• The state of saturation in today's modern online media platforms (Spotify, YouTube, etc.)
• How self-belief triumphs over saturation
• How COVID devastated live gigging musicians and led Ed to start his YouTube career
• How losing all live gigs impact's a musician's mental health
• Standing out online
• Ed's experiences as a professional drummer
• Creating an album and documenting the process
• How Instagram ruined photography
• The disconnect between creating and consuming content
• How live skills can translate to YouTube
• Identifying with your art
• Opportunities to earn money through YouTube
• How success is often slow, but exponential (case in point: Sanjay C)
• The most important thing and why: consistency
• Managing expectations when becoming a "YouTuber"
• How hard it is to replicate YouTube success or videos that do get picked up by the algorithm
• Superseding your own expectations
• Experiences with  burnout
• Experimenting with your content
• Dealing with online criticism
• Building momentum online
• Experiences in marketing music online
• Perspectives on confidence issues and whether performing helps or hinders them
• Working hard vs focusing that work
• The importance of passion in beating burnout
• Accepting others will never see the work you put in
• The dulled senses of consumers
• Navigating mental blocks
• Valuing variety in your routine
• How Peter McKinnon raised the bar on YouTube and what that means for other creators
• Learning the fundamentals

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You can find this episode's show notes at:

https://www.cwupcommunity.com/keepcreative/edthorne