The global Brand Licensing market size is projected to reach US$ 384,508 million by 2028 and Ramona Hall, CEO of Phillips Concessions, is among those who have found the secret sauce to success in this industry. The owner of 3 brands -- Starbucks, Chick Fil-A, Einstein Bagels -- will define licensing vs. franchising as well as the opportunities and benefits of approaching small business ownership this way.
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