“Beer is the commodity that we sell, but our product is community…really what we’re selling is a place for people to be in and to be together in community.” – Adam Semeniuk

Adam Semeniuk is the owner and operator of Red Bird Brewing in North Kelowna. Adam’s fascinating work history includes lumber mills, tire shops, Disney’s Club Penguin…and gold mining operations deep in the South American jungle. When Adam focused his entrepreneurial spirit on microbrewing beer, the result was Red Bird, a community space where Kelownians can enjoy high quality beer, good conversation, and live music.

In this episode Adam, Jason, and Joel discuss Red Bird’s origin story, brewery recipe development, what can be turned into great beer (anything!) and the parallels between their industries. As a rapidly-expanding, multi-billion dollar industry in Canada, what can brewing beer teach us about innovation, resiliency, and the future of other industries like cannabis?