Just The Tips, with James P. Friel and Dean Holland

Just The Tips, with James P. Friel and Dean Holland

By James P. Friel and Dean HollandBusinessEntrepreneurshipManagement
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Just The Tips, with James P. Friel and Dean Holland episodes

  • Find Your Flow, with Mike Liep, Ep 164

    Productivity and accomplishment--the double edged swords of entrepreneurship. Setting and hitting goals are an absolute must to build and grow a successful business. So is being productive.

    Yet it's SO easy to become so focused on goals and being productive, you end up anxious and miserable, because you're always thinking about "What's next." It doesn't leave room for the happiness and freedom you expected when you started your business. You end up feeling more like a robot than like a person.

    But what if there was a way to make more and faster progress on your goals, AND feel satisfied as you go?

    That's what this week's episode guest, Mike Liep, is going to reveal.

    Mike fought his way back from Lyme disease, a traumatic brain injury, cancer, and panic and depression, and in the process, mastered the development of systems to help you get more done in less time, and actually feel GREAT doing it. Mike even developed the popular Panda Planner, a planner scientifically designed to help you become happier and more productive.

    So whether you're accomplishing a lot but NEVER feel satisfied, or whether you're just looking to become more productive, and improve your day to day, check out this episode for the secrets to finding your flow.

    Outline of This Episode
    • From brain injury to breakthrough [4:10]
    • The dark side of goals [7:30]
    • The battle for your attention [18:00]
    • End goals vs. process goals [22:15]
    • Non-negotiable habits for business owners [28:00]
    3 major points discussed
    • I'll be happy "when." Ever catch yourself thinking you'll be happy and satisfied when you hit that next big goal, except when you get there, you aren't? Instead, you kick the happiness can down the road in favor of achieving that next big goal. Hitting our goals rarely lives up to our expectations in terms of how good we feel getting there. Listen to this episode for the secret to being happy and fulfilled NOW, while still propelling yourself toward goal achievement.
    • Develop your focus. There's SO much competing for your attention these days. Ads are everywhere. Plus we've got email, apps, notifications, and the people in your life. Let's face it--the Internet trains you to be incredibly lazy while feeling incredibly busy. You sit on your ass, move one finger, and presto, your mind's consumed. If you're an entrepreneur, you've got the added dynamic of a zillion trainings, products, and services all competing for your belief that they're the next business success silver bullet. Mike's going to help you cut through all that noise, so you get traction instead of distraction.
    • Two tips for business owners. One reason we struggle with distractions is because an idea or to-do pops into our head, and we believe that if we don't handle it right then, we'll forget. Tune in to hear Mike's tips for managing those moments without sacrificing your focus. Plus he's got super simple productivity tips, and even a super simple morning routine framework you can quickly and easily implement to start the day off right.

    Resources & People Mentioned
    • PandaPlanner.com
    • Mike Leip's Ted Talk: "How To Stay Happy When Life Is Punching You In The Face" - https://youtu.be/JDlU0sHmuhY
    • Mike Leip's LinkedIn: https://www.linkedin.com/in/michael-leip-23a633b/

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    57 min
  • Turning Things Around, With Greg Spillane, Ep 163

    A lot of businesses had to close their doors in the year 2020, and for some, those doors will never re-open. Even outside of this year's events, plenty of companies close up shop because things go south, and they have no idea how to fix it.

    Sometimes throwing in the towel is the answer, but most of the time, a solution is out there, if only the business owner was aware of it. Most of the time, your problem isn't a lack of resources, it's a lack of resourcefulness (even in times like these).

    To help you see for yourself that closing up shop isn't your only option, James and Dean welcome Greg Spillane, aka The Turnaround Guy.

    As his nickname suggests, Greg specializes in helping companies on the brink turn things around.

    Greg will show you exactly where to start if your business is on the rocks, how to identify and use the resources you DO have, and ways you can think outside the box and keep the doors open.

    Even if your company's thriving right now, make sure you tune in for what Greg has to say. You may need these strategies at some point in your business journey. Plus, several of them apply even if your company's not on the rocks. Apply them and watch your profits get even higher.

    Outline of This Episode
    • Where to start turning things around [5:15]
    • Why you need to be a survivor (and what that means) [11:00]
    • Lack of company culture = death of your company [19:00]
    • The characteristics to look for in people you hire [27:00]
    • How and where to get capital [31:00]
    3 major points discussed
    • Identify your assets. If you were stranded on a desert island, the first thing to do is focus on what you DO have. What's available to you? What do you have to work with? Turning your business around works the same way. Look at the assets you do have, like a raving fanbase, your product, your employees--anything you can use. A lot of people want to focus on what they can create, and that's important, but what you already have is equally important.
    • Create and clarify your company culture. Company culture may sound like foo-foo, but if so, it's because you've got the wrong idea about it. True company culture gets everybody aligned with the company vision, mission, and values. When your team isn't aligned in those areas, when they don't believe in the same things, and aren't working toward the same goals, it leads to drama, dysfunction, backstabbing, and poor productivity. Having a team who's only there for the paycheck, and doesn't care about your mission, makes it VERY difficult to be successful.
    • Investment opportunities are everywhere. The right investor(s) can help plug the leaks in your sinking ship. And investing in other businesses can create additional revenue and take some pressure off. If either of those options leave you feeling squeamish, don't rule it out without listening to Greg's take on this. There's a lot of opportunities to acquire capital now that there didn't used to be. Greg will share several of his favorites, including what he's used to help his clients turn their companies around.
    Resources & People Mentioned
    • Fancy.com
    • Twitter: @greg_spillane
    • LinkedIn: https://www.linkedin.com/in/spillane/

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    Connect With James and Dean

    James P. Friel:

    • CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
    • Facebook Group: https://www.facebook.com/groups/hustledetox/
    • Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
    • Site: www.jamespfriel.com
    • Interested in being a guest on the show?

    Dean Holland:

    • Blog: www.DeanHolland.com
    • FB Page: https://www.facebook.com/DeanHollandHQ
    • Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

    JTT Facebook Page - https://www.facebook.com/justthetipsshow/

    58 min
  • Identifying Profitable Business Ideas, With Dr. Adam J. Bock, Ep 162

    When it comes to new ideas, entrepreneurs are like machine guns. We can spit them out as rapidly as a machine gun sprays bullets.

    But when we get so excited about an idea that we don't properly put it through its paces, we end up wasting exorbitant amounts of time and money trying to fulfill an idea that's never going to happen.

    Then we blame our customers for not seeing the value, leap to the next "sure thing," and repeat the process again.

    This exact cycle is one of the top reasons 90% of startups fail, and why even established businesses can waste hundreds of thousands of dollars on "sure thing" business ideas.

    Instead of letting idea excitement run the show, tune into this episode of Just The Tips with guest Dr. Adam J. Bock to learn what to do (and what NOT to do) once you've got a new business or product idea.

    Adam is a serial entrepreneur and academic researcher who's mastered the ability to structure sustainable business models that give you a competitive advantage.

    Adam's not only started multiple companies, he's also sold multiple companies, in the venture capital space, for eight figures. When it comes to profitable, sustainable business models, he knows what he's doing!

    Adam will reveal the most costly mistakes entrepreneurs the world over make with their business ideas; plus show you how to identify when you actually DO have a winner.

    Outline of This Episode
    • What is a business model, REALLY? [10:20]
    • Cool ideas are the start, not the finish [16:50]
    • Avoid this expensive problem-solution blunder [23:00]
    • Choosing who to ask (and who not to ask) about your idea [39:30]
    • Don't confuse valuable with profitable [48:02]
    3 major points discussed
    • When lighting strikes, give it space. Yes, entrepreneurs have to take risks in order to get anywhere. But there's a big difference between taking a risk and allowing idea excitement to blind you. When your latest big idea strikes, document it, but give yourself space to get beyond that initial burst of excitement. That way you can evaluate your idea with a level head (and potentially save yourself years of wasted time and money).
    • It's not your customers' fault. When you test the waters with your product and don't get the response you're hoping for, it's all too easy to decide you don't have the right customers. Or that they're clueless for not seeing the value in what you offer. Educating people who don't yet understand the value in your idea is possible, but it works a LOT less frequently than most people think. If your solution isn't a solution in their minds, no amount of educating them will change that.

    • Keep it lean when you test the waters. Instead of cannonballing into the water with your new idea, dip your toe in, especially when you're gauging customer interest. Just because someone says they want it, doesn't always make it so. It depends on who you're asking, and whether you're actually solving their problem, or just solving a problem you think they have. Keeping this phase lean is critical to stopping new idea excitement from running away with your time and money.

    Resources & People Mentioned
    • https://www.bizmodelbook.com/
    • The Business Model Book: Design, Build and Adapt Business Ideas That Drive Business Growth, by Adam J. Bock and Gerard George (available on Amazon)

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    Connect With James and Dean

    James P. Friel:

    • CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
    • Facebook Group: https://www.facebook.com/groups/hustledetox/
    • Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
    • Site: www.jamespfriel.com
    • Interested in being a guest on the show?

    Dean Holland:

    • Blog: www.DeanHolland.com
    • FB Page: https://www.facebook.com/DeanHollandHQ
    • Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

    JTT Facebook Page - https://www.facebook.com/justthetipsshow/

    57 min
  • Developing The Leader Within, with Peter Montoya, Ep 161

    You've probably run head-first into the following leadership myth: "If you're not born a great leader, you'll never be one." That statement couldn't be further from the truth! Great leaders are made, not born, because great leadership is a skill that anyone willing to put in the time and effort can develop.

    To learn the truth about what makes a great leader, and get first-class tips for developing your own ability to lead, join James and Dean as they welcome world-renowned leadership expert, Peter Montoya, as this week's guest.

    Many people's definition of a leader is someone who's arrogant, controlling, and has to be right no matter what. But behavior like that has nothing whatsoever to do with being a true leader.

    One way Peter defines a leader is simply this: Someone who does things differently. For example, back when most businesses were hung up on boring corporate branding, Peter became a pioneer in the world of personal branding. He even wrote a best-selling book on the subject (which you've no doubt heard of): The Brand Called You: Create A Personal Brand That Wins Attention And Grows Your Business.

    Leadership skills are essential for everyone, not just business owners, because we're all leaders in multiple areas of our lives. Listen to this episode to get Peter's top tips for becoming an inspiring leader who gets results.

    57 min
  • Million Dollar Business Systems with Dan Cuprill, Ep 160

    Growing your business without efficient systems in place is a disaster waiting to happen, because you can generate a lot of revenue and still end up broke.

    Having the right systems in place, on the other hand, gets you a fat bottom line, while also freeing up your time to focus on the best use of your time, in both your business and your own life. Plus you get to spend less time on the things that stress you out.

    Sounds great, right?

    But what is a "business system?"

    Which business systems do you need?

    Where's the best place to start developing systems in your business?

    These questions, and many more, will be answered in this week's episode of Just The Tips, where James and Dean welcome Dan Cuprill, founder of Renegade Advisor.

    Thanks to his contrarian and systematic approach to growing his financial advisor business, Dan's developed a repeatable business system that consistently generates a million dollars (or more) in profits per year.

    If your business keeps hitting a wall, or falling short of your expectations in other ways, it's probably a systems issue. Tune into this week's episode for tips on identifying the profit-sucking leaks in your business systems.

    57 min
  • What's Holding You Back, Ep 159

    Three action-packed years ago, James P. Friel and Dean Holland set out on a mission with one objective: Launch a fun, value-packed podcast full of cutting edge advice to help entrepreneurs take their business to the next level.

    The first few episodes of Just The Tips were rocky, as James and Dean, both podcast newbies, worked through the ins and outs and ups and downs of launching and growing a successful podcast.

    With three years of successful podcasting under their belts, you'd expect the guys' podcasting experience to be smooth as silk. It's definitely more efficient than it used to be, but technical fails and other issues still pop up, and do so for one unavoidable reason:

    Challenges are a part of life. If you want to get anywhere with anything, such as launch a product or grow your business, the ability to roll with the punches and find a way forward is a must. Yet an unfortunate number of people give up on their dreams when adversity swoops in.

    In this third anniversary episode, James and Dean reveal their top tips to keep going when your commitment to your dreams and goals is tested. Make no mistake: It will be tested. Not once, not twice, but over and over again. And each time, you'll find yourself at a crossroads: Give up, or dig in your heels and keep going.

    If you want to be the person who digs in their heels and keeps going, check out this episode.

    Outline of This Episode
    • What stops people from achieving their dreams [5:05]
    • It doesn't matter if you don't know what you're doing [12:01]
    • Accidental selfishness is holding you back [13:30]
    • How to move beyond imposter syndrome [17:50]
    • When to zip your and lip and listen [24:03]
    3 major points discussed

    • Don't know what you're doing? You'll learn! When James and Dean launched Just The Tips three years ago, they had no idea how to launch and grow a successful podcast. But they went for it anyway. Due diligence ahead of time is always a great idea, but some things you can only learn as you go. Waiting to move forward until everything is "perfect," or until you finally feel qualified, means you'll never move forward. You're never going to feel fully qualified, and nothing will ever be "perfect."

    • It's not about you. There are people you can help NOW. By procrastinating, or even giving up on, your dreams, you're depriving them of your help. Imagine if you called an ambulance because you were in excruciating pain, and when the EMTs arrived, they just stood outside and stared at you through your living room window. When you allow your own limiting beliefs to derail you, you're doing to the people you could be helping what the EMTs did in this example scenario. Your message is too important for you to keep sitting on it!

    • What matters more than great products? Concern that your product's no good is a giant roadblock for a lot of entrepreneurs. Yes, product quality is important, but there are ways you can ensure it's a great product, and still get it into the world before hell freezes over. James and Dean share one must-do and one must-have for creating profitable products that get people results. Tune in to hear all the details.

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    Connect With James and Dean

    James P. Friel:

    • CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
    • Facebook Group: https://www.facebook.com/groups/hustledetox/
    • Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
    • Site: www.jamespfriel.com
    • Interested in being a guest on the show?

    Dean Holland:

    • Blog: www.DeanHolland.com
    • FB Page: https://www.facebook.com/DeanHollandHQ
    • Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

    JTT Facebook Page - https://www.facebook.com/justthetipsshow/

    55 min
  • How to Eliminate Team Meeting Tedium, Ep 158

    Due to social distancing measures, businesses the world over have unexpectedly found themselves forced to conduct virtual team meetings. What many quickly discovered is that virtual team meetings, like in-person meetings, can drag on and end up extremely unproductive - except even more so!

    Instead of getting to business and lining out next steps, virtual team meetings often turn into time-sucking social hours, feel pointless, or take three times longer than necessary, all because there's no meeting framework in place.

    A recent study revealed that unproductive team meetings waste nearly $40 billion a year; and that regardless of company size, employees spent 15% of their time in meetings. That's a lot of time and money down the drain!

    In this week's new episode, James and Dean share simple, streamlined strategies to eliminate team meeting tedium, so you can get to business, get a plan in place, and get on with your day.

    Outline of This Episode
    • Why virtual team meetings take way longer than they need to [5:35]
    • What to have in place even before the meeting structure [10:40]
    • Know your definition of success [25:30]
    • What to do once everyone's on the same page [37:27]
    • James' three-step approach to team meetings [41:41]
    3 major points discussed
    • Why do team meetings often feel pointless? Because most team meetings consist of these two elements: Catching up, and checking in, neither of which move your company forward. Without a clear, focused structure based around a clear, focused goal, team meetings can easily get and stay off track. It doesn't mean you have to be a drill sergeant, but no consistent structure and clear goal, your meeting will end up unproductive and feel pointless.
    • Setting your team meeting agenda. Before you even head into your team meeting, everyone's got to be on the same page. For example, what are the big projects your company is focused on right now? What needs to happen in order for your team to complete those projects on time, and in a way that leads to the results you want? Once everyone understands what the focus of the meeting's going to be, and the role each team member plays in creating that project outcome, it's easy to get crystal clarity on your team meeting's goal and agenda.
    • On-point, productive meetings don't happen without a framework. James uses a three-step approach to team meetings. Step one is about solidifying company culture. This isn't a free-for-all social hour, but rather, an opportunity for you and your team to check in with why you're all doing what you're doing. After that's done, steps two and three are about getting down to business: Where are we, and where do we go from here? All the details for exactly how to follow James' three-step team meeting approach are in this week's episode!

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    Connect With James and Dean

    James P. Friel:

    • CEO Quickstart: https://jamespfriel.com/ceo-quickstart/
    • Facebook Group: https://www.facebook.com/groups/hustledetox/
    • Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
    • Site: www.jamespfriel.com
    • Interested in being a guest on the show?

    Dean Holland:

    • Blog: www.DeanHolland.com
    • FB Page: https://www.facebook.com/DeanHollandHQ
    • Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

    JTT Facebook Page - https://www.facebook.com/justthetipsshow/

    57 min
  • Infinite Info Product Income, Ep 157

    This year's events have inspired more people than ever to seek out creative ways to earn more income. Whether it's growing a side hustle, pivoting or expanding their existing business, or creating a business from scratch, online info products are a fantastic way to create a revenue stream, and do so without a lot of overhead costs.

    Doesn't matter if you're online-only or brick and mortar, established or brand new - you have something to offer. For example, there's something you do well that other people don't do well, and would love to get better at. There's something you know that can help people solve a problem, challenge, or pain in their lives. And if you sell physical products, you can offer digital products to improve your customers' experience with your physical product(s).

    You don't have to know everything there is to know in order to have an info product. You just have to know more than someone else, and show them how to get a result they want.

    "Anybody can build a business around any knowledge they have." - James P. Friel

    Outline of This Episode
    • Who can make money with info products [4:01]
    • What stops most people from having an info product [11:25]
    • There's never been a better time to create an info product [17:20]
    • How to choose your product topic [21:15]
    • Validating and launching your info product [29:30]
    3 major points discussed
    • Don't get ahead of yourself. Trying to micromanage every step of your info product from idea conception to launch will send you straight into paralysis by overanalysis. Whether or not your product is created is irrelevant if you don't even have your idea nailed down. The software you use to create your info product is irrelevant until you've actually created it. Focus your time and energy on the step you're currently on. THEN figure out the next step.
    • Even crazy ideas help with topic selection. Before you can launch, or even create an info product, you've got to choose a topic. That's where a "Knowledge Inventory" comes in. James and Dean use and recommend this simple brainstorming method to help you see what you have to offer. While taking a Knowledge Inventory, it's CRITICAL you do not judge your ideas. Even if the idea sounds iffy, or just plain nuts, write it down. Ideas lead to more ideas. The point of a Knowledge Inventory isn't to come up with a million winners (because it only takes one). It's to fully unleash your creativity and brainstorming, which won't happen if you're in judgment mode. If an idea pops into your head, write it down. Only once you've got that unedited list of ideas will you sort them based on factors like how much you know about them, whether there's people looking to learn them, and whether those people will pay you for your knowledge.
    • Think you've got a winner? Then it's time to validate it. Is there demand? Is that demand coming from freebie seekers, or from people who'll spend money to get what you're offering? Is your idea developed enough to help people? Your product doesn't need to be "as good as it'll ever possibly be" straight out of the gate, but it does need to be developed enough to help people get a result. There are a ton of ways to validate your idea, and James and Dean will share the best ones with you in this episode.

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    Connect With James and Dean

    James P. Friel:

    • BulletProof Business Program: https://jamespfriel.com/ceo-quickstart/
    • Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/
    • Site: www.jamespfriel.com
    • Interested in being a guest on the show?

    Dean Holland:

    • Blog: www.DeanHolland.com
    • FB Page: https://www.facebook.com/DeanHollandHQ
    • Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

    JTT Facebook Page - https://www.facebook.com/justthetipsshow/

    58 min
  • Overcoming Overwhelm, Ep 156

    As you make your way to success, you get this wave of overwhelm that takes you by surprise. You might try to think back and see if you've missed the signs, but it's too late by then. Burnout is just around the corner! How do you avoid this monster of a situation? In this episode, James and Dean talk about their effective strategies to overcome overwhelm. It's inevitable, but when you have the right systems in place, overwhelm is not as scary as you think!

    "We're human beings, not human doings." – James P. Friel

    Outline of This Episode

    - Juggling multiple projects at the moment

    - As cliché as it sounds, "Health is Wealth!" Play the long game.

    - Finding the balance between work, health, relationships, and everything else!

    - Writing, good habits, and saying "no."

    - Delete, Automate, Delegate, and "Do It"

    Playing the Long Game

    You have to be prepared for the long game. Have strategies for getting things out of your head and prioritize your tasks accordingly. If you don't take time to slow things down, you're going to burn yourself out like an overheating car.

    A Literal Brain Dump

    The human mind is not designed for short-term storage. If it has too many things going on, there won't be much room to process in real-time! Set some systems in place for you to offload from your mind (i.e., journals, planners, or simple notebooks").

    The Magic of Automation

    Learn to avoid the things you hate doing the smart. Delete items that aren't needed. Automate the simple activities that are a pain. Delegate more complex tasks. When you have all these in place, start doing your own thing!

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/

    Connect with James and Dean

    James P. Friel:

    - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/

    - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/

    - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/

    - Site: www.jamespfriel.com

    - Interested in being a guest on the show? - https://justthetipsshow.com/apply-as-guest/

    Dean Holland:

    - Blog: www.DeanHolland.com

    - FB Page: https://www.facebook.com/DeanHollandHQ

    - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

    JTT Facebook Page - https://www.facebook.com/justthetipsshow/

    1 hr
  • Fishing Without Hooks with Brian Kurtz, Ep 155

    With the marketing game becoming common, the way people do it starts to become saturated and repetitive. Not to mention, the internet's rise to power has overshadowed some of the eternal truths to marketing with paid advertising and funnels. In this episode, James and Dean talk with the legendary Brian Kurtz as he dispels marketing myths and reveals the solid marketing principles that many forget to uphold. With so many more tools at your disposal, you have all the opportunity in front of you. It's up to you to take it!

    "You can't think about 'marketing is evil'. You've got to think about it as a way to present your product or service to an audience that is going to be receptive to it." – Brian Kurtz

    Outline of This Episode

    - Something more than "Wham, Bam, Thank You Ma'am!"

    - What does "playing your bogey" mean? Remember the eternal truths!

    - Email is a killer app! It's not dead yet.

    - Fishing without bait – make the people come to you.

    - The advertising opportunities are infinite! Use online and offline methods.

    Play Your Bogey

    Whether it's creating a book or other marketing strategies, don't be afraid to lose money to get more in the long run! Because you don't know which of your investments will end up winning, see where you can spend without losing too much money.

    Email is a Killer App!

    You have to remember that email doesn't work the same way as direct mail does. But emails are still an effective medium. Treat your list like family. Create free content, sell educational material (occasionally), or do a weekly blog! That's fishing without bait.

    The Relationship Between Online and Offline Marketing

    If you drive on all the roads, you'll be seen everywhere! If you have an excellent presence on Facebook or Instagram, you might want to expand into other areas like direct mail. Find the VIP's from the people who buy from you and offer them a new product!

    Resources & People Mentioned

    - Check out Brian's book: Overdeliver: https://overdeliverbook.com/

    - Get Brian's free resources here: https://www.thelegendsbook.com/

    - Brian's Website: https://www.briankurtz.net/

    - Titan's Marketing: https://www.briankurtz.net/xl/

    - Brian's Facebook: https://web.facebook.com/brian.kurtz.121

    - Brian's Facebook Page: https://web.facebook.com/briankurtzofficial/

    - Brian's LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934/

    Music for "Just The Tips" is titled, "Happy Happy Game Show" by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

    Interested in being a guest on the show? Visit us at https://justthetipsshow.com/apply-as-guest/

    Connect with James and Dean

    James P. Friel:

    - CEO Quickstart: https://jamespfriel.com/ceo-quickstart/

    - Facebook Group (The Hustle Detox): https://www.facebook.com/groups/hustledetox/

    - Facebook Group (BulletProof Business): https://www.facebook.com/groups/1107362546297055/

    - Site: www.jamespfriel.com

    - Interested in being a guest on thea show? - https://justthetipsshow.com/apply-as-guest/

    Dean Holland:

    - Blog: www.DeanHolland.com

    - FB Page: https://www.facebook.com/DeanHollandHQ

    - Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

    JTT Facebook Page - https://www.facebook.com/justthetipsshow/

    59 min

About Just The Tips, with James P. Friel and Dean Holland

From the publisher's feed

Just The Tips is a business talk show for entrepreneurs and business owners who are tired of listening to the same old stodgy content. Interviewing (and sometimes roasting) top entrepreneurs from…