In this episode of "Just Vetting", host Peter Tanella, Esq. sit down with Maya Shaposhnik Cadena, the inspiring founder of Vetted, who shares her journey from being a first-time French bulldog owner to creating a platform designed to empower pet parents at home.
She opens up about:
✨ The challenges of navigating pet health care alone
✨ The frustrations of unreliable online advice and the need for credible solutions
✨ Shadowing veterinary teams during COVID and seeing firsthand how many issues could be prevented with better education and proactive care
✨ Building and pivoting her business model — from telehealth to in-clinic care inside dog daycare centers, to today’s gamified, app-based approach that combines education, rewards, and AI-powered health tools
✨ Innovative features like Doctor Poop 🐶💩 (yes, really!) that help pet parents monitor their pets’ health from home
✨ The importance of empowering veterinary technicians, supporting veterinarians, and reducing caregiver burnout
✨ Lessons learned about pivoting, failure, and resilience as an entrepreneur
🚀 Today, Vetted is live as a global platform that gamifies pet care, rewards great pet parenting with Care Coins, and partners with brands to make pet health more affordable and engaging.
If you’re a pet parent, veterinarian, or just passionate about innovation in animal care, this is an episode you won’t want to miss.
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