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Justin Turner, The New Revenue Playbook
SUMMARY:
In this episode of the Journey podcast, Will Jenkins sits down with Justin Turner to unpack how modern revenue teams must operate in today’s market. They break down why precision now matters more than volume, how ideal customer profiles drive faster sales cycles, and why smaller teams are being held to higher revenue expectations than ever before.
The conversation covers top-of-funnel strategy, the role of intent data in warming outreach, and how revenue operations create visibility across the entire sales process. This episode is built for founders, CROs, sales managers, and revenue leaders who want cleaner pipelines, tighter focus, and more predictable outcomes.
TAKEAWAYS:
- Why revenue teams are operating in a completely different environment than just a few years ago
- How smaller sales teams are expected to hit the same or higher revenue goals
- Why top-of-funnel discipline matters more than headcount
- How to clearly define and operationalize your ideal customer profile
- How historical data reveals which customer segments actually drive revenue
- Why warm leads outperform high-volume cold outreach
- How intent data shortens sales cycles and improves conversion rates
- Where revenue operations fits into forecasting and execution
- Why sales leaders should actively audit leads and accounts
- How strong brand equity and repeatable processes support long-term sales success
CHAPTERS:
- 00:00 Introduction and context
- 01:02 How revenue functions have changed
- 02:53 Why top-of-funnel focus still drives results
- 05:21 Defining and validating your ideal customer profile
- 09:28 Using data to identify strong customer segments
- 10:49 Warm leads versus cold volume
- 12:29 Using intent signals to shorten sales cycles
- 14:16 Lead quality, accounts, and buying roles
- 17:24 Revenue operations, forecasting, and execution
EPISODE CREDITS:
Host, Will Jenkins
Creative Director, Erin Sweeney
Edited and mixed by Keenan McCarthy
Music licensed through Envato
LINKS:
Be sure to follow and tag @JourneyDelivers on LinkedIn and Instagram!
View all episodes
By Will JenkinsSUMMARY:
In this episode of the Journey podcast, Will Jenkins sits down with Justin Turner to unpack how modern revenue teams must operate in today’s market. They break down why precision now matters more than volume, how ideal customer profiles drive faster sales cycles, and why smaller teams are being held to higher revenue expectations than ever before.
The conversation covers top-of-funnel strategy, the role of intent data in warming outreach, and how revenue operations create visibility across the entire sales process. This episode is built for founders, CROs, sales managers, and revenue leaders who want cleaner pipelines, tighter focus, and more predictable outcomes.
TAKEAWAYS:
- Why revenue teams are operating in a completely different environment than just a few years ago
- How smaller sales teams are expected to hit the same or higher revenue goals
- Why top-of-funnel discipline matters more than headcount
- How to clearly define and operationalize your ideal customer profile
- How historical data reveals which customer segments actually drive revenue
- Why warm leads outperform high-volume cold outreach
- How intent data shortens sales cycles and improves conversion rates
- Where revenue operations fits into forecasting and execution
- Why sales leaders should actively audit leads and accounts
- How strong brand equity and repeatable processes support long-term sales success
CHAPTERS:
- 00:00 Introduction and context
- 01:02 How revenue functions have changed
- 02:53 Why top-of-funnel focus still drives results
- 05:21 Defining and validating your ideal customer profile
- 09:28 Using data to identify strong customer segments
- 10:49 Warm leads versus cold volume
- 12:29 Using intent signals to shorten sales cycles
- 14:16 Lead quality, accounts, and buying roles
- 17:24 Revenue operations, forecasting, and execution
EPISODE CREDITS:
Host, Will Jenkins
Creative Director, Erin Sweeney
Edited and mixed by Keenan McCarthy
Music licensed through Envato
LINKS:
Be sure to follow and tag @JourneyDelivers on LinkedIn and Instagram!