Justyna Dzikowska is the Head of Marketing at Brand24, the social listening and media monitoring tool helping companies measure their online presence. She joins the show to share what 10+ years in SaaS marketing has taught her about building brand visibility in the AI era. From working in traditional PR to why most companies are measuring LLM visibility wrong, Justyna offers a practical view on content pruning, video in B2B, and why narrowing your strategy is harder than ever when every channel feels like a priority.

Tune in to this episode as we explore:

• (02:10) Why traditional PR is suddenly relevant again for AI search visibility
• (04:59) The problem with measuring brand visibility through LLMs alone
• (08:50) The biggest misconception marketers have about analytics and data collection
• (11:25) Why studying competitors matters more than obsessing over your own brand
• (13:15) Why prioritisation, not ideas, is the real bottleneck in modern marketing
• (18:35) The rise of video content and humanised brand communication in B2B
• (23:27) Where AI-generated video belongs and where it absolutely doesn't
• (28:55) The "curse of the AEO case study": what happens when AI content backfires
• (30:43) How content pruning helped Brand24 after a Google update
• (33:45) Quickfire: ZenABM, the "Still No CMO" YouTube channel idea, and a LinkedIn recommendation

Links:

• Justyna Dzikowska on LinkedIn Brand24: https://www.linkedin.com/in/justyna-dzikowska-content-marketing-digital-pr/ 
• Brand24: https://brand24.com/ 
• Tom Rudnai on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/ 
• ZenABM: https://zenabm.com/ 
• Emilia Korczyńska on LinkedIn: https://www.linkedin.com/in/emiliakorczynska/ 
• Product Rantz: https://pages.userpilot.com/product-rantz/