In this episode, Dr. Jerry Kliatchko sits down with Stephan Czypionka, the Global Chief Marketing Officer of CJ Foods, the largest food company in Korea. Stephan shares his remarkable journey from Austria to becoming a leader in global marketing, with notable roles at Coca-Cola in the Philippines, Africa, and beyond.
Discover how purpose drives businesses to align with their goals, employees, and communities, while achieving sustainable growth. Stephan sheds light on the complexities of leading diverse teams across cultures, defining global visions, and the importance of connecting corporate purpose with real-world impact.
Whether you're a marketing professional, student, or purpose-driven entrepreneur, this episode offers valuable insights into creating meaningful strategies that not only drive profit but also benefit communities and stakeholders.
Why purpose is essential for both life and business.
Stephan’s global career path from Austria to the Philippines and Africa.
Challenges of leading a global team and aligning diverse markets under a unified vision.
How purposeful business practices lead to profit and positive community impact.
The evolution of marketing awards to recognize corporate purpose alongside brand purpose.
Marketing professionals and leaders
Business students and aspiring marketers
Entrepreneurs interested in purpose-driven strategies
Mentioned in the Episode:
Asia Pacific Tambuli Awards: Recognizing purpose-driven business success.
CJ Foods: Driving innovation in the global food market.
Follow & Subscribe: Stay tuned for more episodes that explore the intersection of business, marketing, and purpose. Subscribe to our podcast on Spotify, Apple Podcasts, or your favorite platform.
