K2 Sales Podcast

In this episode, Karen Kelly welcomes Founder of Factor 8 and #GirlsClub Lauren Bailey (LB) to discuss cutting-edge strategies for sales prospecting as we head into 2025. They delve into the pitfalls of AI-generated communications, emphasizing the importance of authenticity and human connection in sales emails, LinkedIn interactions, and video messages. Lauren highlights the negative impact of desperation in sales tactics, commonly referred to as 'quota breath,' and stresses the need for engaging prospects before pitching. The discussion also touches on the changing landscape of sales qualifications, the significance of celebrating small wins, and the essential support systems needed for women aspiring to sales leadership roles. Lauren introduces her initiative, 'Girls Club,' aimed at preparing and promoting women in sales leadership. Tune in for actionable insights and real-world tactics to enhance your prospecting efforts.

00:00 Welcome and Introduction

00:44 The Desperation of Early-Year Prospecting

02:27 Crafting Effective Prospecting Emails

05:05 The Role of Sales in the Modern Market

07:20 The Importance of Sales Training

09:37 Adapting to Changes in Sales Fundamentals

12:20 Embracing Authenticity in Sales

17:12 Building Authentic Rapport

18:33 The Importance of Being Relatable in Sales

19:06 Embracing Vulnerability and Imperfections

19:53 The Reality of Sales Failures

Connect with Lauren:

LinkedIn: https://www.linkedin.com/in/insidesalesadvisor/

Factor 8: https://factor8.com/

#GirlsClub:https://wearegirlsclub.com/

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

In this podcast episode, Karen welcomes mindset expert Jamie Crosby to discuss the 

challenges corporate workers face towards the end of the year, especially around achieving 

quotas and setting new goals for the upcoming quarter. Jamie shares insights on overcoming self-doubt, 

the importance of understanding our 'why,' and the significance of having clear goals. 

The conversation also covers the power of starting the day with intentional routines, handling limiting beliefs, 

and the transformative impact of failure on personal and professional growth. 

The episode concludes with actionable advice for fostering a positive mindset and kicking off the new year strong.

00:00 Introduction and Welcoming Jamie Crosby
00:11 Understanding the Year-End Mindset
01:54 The Importance of Knowing Your 'Why'
06:52 Operationalizing Purpose in Leadership
09:47 Finding Your Keystone Habit
11:50 Mindset Shifts and Overcoming Imposter Syndrome
13:26 Embracing Uncertainty and Growth
14:22 Taking the First Step to Stop Playing Small
29:13 The Power of Language and Reframing
35:46 Reflection and Self-Awareness
39:35 Final Thoughts and Conclusion

https://www.linkedin.com/in/jamiecrosbie/

https://www.jamiecrosbie.com/

https://www.instagram.com/jmcrosbie/

Author of Power of 2, Exponential Sales Leadership,” 

"How to Source, Qualify and Hire Elite Sales Talent," and 

"Journey To The Top: How to Reach Your Peak Performance Life." 

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

How many of us are using price anchors in our solution offering?
Providing agency to empower our prospects to make a choice.

When we offer one price, they have to answer the question whether or not they want to work with us.
When they have options, the questions becomes, how do I want to work with company X?
You can see your options open up.

Tune in to my conversation with Mark Peacock, founder of Pricemaker and pricing expert where he shares insights on price anchors, how  behavioural economics plays a role in our buying decisions.
 As well as  how we can use the loss aversion theory to influence our audience with our pricing.

You will think differently about your pricing strategy after listening to this episode.

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

In this episode of the K2 Sales Podcast, host Karen Kelly discusses the importance of mental health, emphasizing the impact it has both in life and in sales. Karen shares personal experiences and insights on 'holding space' for others, encouraging genuine check-ins with team members, friends, and loved ones. She emphasizes the importance of creating a safe environment where individuals feel comfortable sharing their feelings. Additionally, Karen offers practical tips on practicing gratitude and grounding oneself in nature. This episode aims to create awareness and promote open conversations around mental health, particularly in breaking the stigma associated with male mental health.

00:00 Introduction and Welcome

00:16 The Importance of Mental Health

02:39 Holding Space for Others

03:22 Personal Story: The Power of Holding Space

08:23 Practical Tips for Mental Well-being

12:01 Conclusion and Final Thoughts

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

In this engaging podcast episode, host Karen welcomes Colleen Stanley to discuss the crucial role of emotional intelligence (EI) amidst the rise of artificial intelligence (AI) in the sales industry. Colleen shares insights from her books, emphasizing the importance of empathy, self-awareness, and other soft skills for sales professionals and leaders. They explore practical strategies for integrating EI into everyday sales practices, overcoming the 'knowing and doing' gap, and fostering a balanced, human-centric approach in a technologically advanced world.

00:00 Introduction and Personal Anecdote

00:42 The Importance of Emotional Intelligence in Sales

02:10 Understanding Emotional Triggers and Execution

04:40 Empathy and Self-Awareness in Sales

07:10 The Role of Reflection and Self-Improvement

09:16 Accountability and Ownership in Sales

14:27 Balancing Technology and Human Impact

17:15 Leadership and Delegation Skills

25:34 Defining Honesty in Leadership

25:46 Living Your Values

26:08 Creating a Culture of Candor

28:06 Onboarding and Emotional Intelligence

29:48 Teaching Empathy in Sales

31:45 The Myth of Multitasking

33:24 Self-Awareness and Empathy

34:27 Slowing Down to Speed Up

38:03 Morning Rituals for Success

43:54 Aligning Actions with Purpose

45:48 Balancing AI and EI in Sales

48:11 Final Thoughts and Resources

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

In this  this solo episode, originally aired in April 2024, Karen shares the Importance of Slowing down to Speed up.

This  truly can be applied anywhere in life and have benefits, however she focuses on our Mindset, Strategic Account mapping and preparing for  discovery in the sales environment. 

Starting with us first, look inward, take control of how we show up. Check-in  with ourselves first. What do we need? How can we avoid being re-active?

How can we take a non traditional approach to assessing our accounts? Looking beyond the title and zooming out. Thinking  creatively, considering the person,  what would motivate them to be part of your initiative? How are they measured?

 Finally discovery is strategic. What outcome am I looking for? What information do I require, what questions do I need to ask?

When we slow down, we see gaps that perhaps weren’t there. Gaps that bleed in to other areas/ departments. We move from  finding an isolated issue  into solving business challenges, elevating our position from vendor to partner. This does not come to those who do to slow down to assess prior to acting. 

Checking in with Ourselves (00:01:12)

Importance of self-awareness and purpose in sales, with tips for showing up authentically.

Strategic Account Planning (00:02:08)

Encouragement to think outside the box, expand the traditional approach, and be intentional in account mapping.

Conducting Discovery Conversations (00:09:23)

Emphasis on slowing down, asking meaningful questions, and building trust to uncover challenges and motivations effectively.

Slowing Down for Better Results (00:18:11)

Karen discusses the benefits of slowing down, connecting emotionally, and driving results through people rather than relying solely on scorecards.

Importance of Self-Check (00:18:11)

Karen emphasizes the need to look inward and consider what can be done to slow down in order to speed up for better sales results

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

Courageous Leadership and Creative Self-Disruption in Sales

Join host Karen Kelly in this enlightening episode of the K2 sales podcast as she converses with Bernadette McClelland on navigating 2024's economic landscape with courage and self-disruption. Bernadette introduces her three-step 'deliberate disruption model' - identity, intention, and iteration - urging sales leaders to inspire their teams by embracing discomfort and an anti-fragile mindset. They emphasize the importance of aligning one's head, heart, and gut to thrive in today's brittle, anxious, non-linear, and incomprehensible world. Listen as they discuss practical strategies for living in the present, enhancing creativity, and maintaining mental well-being, while also balancing professional roles with personal identities. Discover how even significant setbacks can act as catalysts for growth and transformation, all through the power of perspective and intentional leadership.

00:00 Introduction and Overview
03:28 Guest Introduction: Bernadette McClelland
04:24 The Essence of Disruption
05:37 Navigating the VUCA and BANI Economies
10:50 The Deliberate Disruption Model
15:53 Reframing Problems as Situations
23:10 Aligning Head, Heart, and Gut
25:03 Techniques for Type A Leaders to Trust Themselves
26:19 Understanding the Brain's Need for Downtime
27:18 The Importance of Creativity in Leadership
27:54 Balancing Empathy and Technology in Sales
28:24 Inspiration and Ideation Mapping
28:48 Accessing Creativity Through Downtime
29:30 The Role of Leaders in Encouraging Downtime
29:43 The Fallacy of the Grind Mentality
31:11 Combining Impact and Risk in Leadership
34:02 Trusting Your Gut in Sales
36:52 Developing Leadership Identity
38:23 The Importance of Significance and Fulfillment
40:28 Balancing Different Parts of Your Identity
43:00 Final Thoughts on Disruptive Leadership

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

In this enlightening episode, author Jamie Diglio, known for 'Moneyball Leadership', joins the discussion to delve into the intricacies of effective leadership. Jamie sheds light on transitioning from stress-induced 'war rooms' to goal-oriented 'win rooms', personalizing leadership, and valuing self-awareness and authenticity. Key highlights include understanding individual communication needs through the Platinum Rule, the new ROI (return on interactions), and embracing vulnerability and self-compassion for personal growth. Practical tips on effective team interactions, breathing techniques to manage stress, and transforming self-doubt into success are shared, ensuring leaders can truly connect, inspire, and lead their teams to optimal performance.

00:00 Introduction and Guest Welcome

00:30 The Journey to Writing a Book

00:56 TEDx Talk and the Concept of War Room vs. Win Room

01:57 Understanding Leadership and Personal Growth

05:33 The Importance of Authenticity in Leadership

06:44 Measuring What Matters: The New ROI

12:14 Discovering Hidden Value and Strengths

17:03 The Platinum Rule and Effective Communication

23:59 The Impact of Authentic Leadership on Teams

28:26 Understanding Leadership Faults

28:49 The Importance of Awareness

28:59 Ego vs. Mission-Driven Leadership

29:52 The Cost of Being Right

30:29 Shifting from War Room to Win Room

31:06 Breaking Negative Thought Patterns

31:52 Coaching for Success

32:57 Defining Success and Gathering Feedback

33:54 The Power of Breath Work and Data

35:24 Aligning Values with Actions

37:00 The Role of Compassion and Grace

37:23 The Practice of Shifting Mindsets

37:50 Focusing on Desired Outcomes

38:52 The Importance of Clarity and Familiarity

39:33 Taking the First Step Towards Change

42:03 The Impact of Internal Alignment

42:56 The Journey of Self-Discovery

45:29 Learning from Inspirational Leaders

45:49 The Power of Authentic Leadership

49:22 Creating Winning Conversations

50:24 The Value of Consultative Leadership

51:37 Connecting with Jamie

52:24 Final Thoughts and Farewell

Connect with Jaime:

https://www.linkedin.com/in/jaimediglio/

https://www.infirstconsulting.com/

https://www.youtube.com/watch?v=viXdeKVLwXo

https://www.instagram.com/winroomcoach/

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy

Watch this episode on YouTube

Have you heard speakers say they are in “flow" and wonder, what does that mean?

When time stands still, we  are in your zone of genius and the words  flow out of us effortlessly.

Sounds great, doesn’t it?

But how do we get there?

Tune in to the K2 Sales Podcast where I speak with @LindaUgelow confidence coach and author of Delight in the Limelight. She shares her story of how she overcame her public speaking fear and now how she helps others transform their speaking experience from dread to delight with her 3 step framework.

Much of what is holding us back are self judgement,  triggers and beliefs from our past that prevent us for being free and present. 

When we can work through these, we take the focus of ourselves and are in service of others. We let go of the fear of failure and comparing ourselves to others.

In this space, we become present and our nerves disappear. This  allows our authenticity to be felt - it not only puts us at ease it extends to our audience.

In this episode of the K2 Sales Podcast, host Karen Kelley welcomes speaking confidence coach and author Linda Ugelow to discuss strategies for overcoming the fear of public speaking, known as glossophobia. Linda shares her personal journey from experiencing intense fear to becoming a confident speaker. She introduces her three-part framework: Reveal and Heal, Restoring Safety, and Repattern Your Habits, which helps individuals uncover and address the root causes of their speaking anxiety. The discussion also includes practical tips for engaging presentations, the importance of vocal preparation, and the positive effects of humor and authenticity in connecting with an audience. Listeners are encouraged to embrace their true selves, find their unique voice, and transform their speaking experiences.

00:00 Introduction to the K2 Sales Podcast
00:54 Overcoming Presentation Anxiety with Linda Ugelow
04:29 Linda's Journey: From Fear to Confidence
10:08 The Inner Freedom Framework
17:07 Practical Tips for Public Speaking
27:18 Acknowledging Others Without Self-Deprecation
27:44 The Power of Voice and Presence
29:22 Repatterning Habits for Effective Communication
32:27 Eliciting Emotions in Your Audience
38:04 Practical Tips for Presentations
43:53 Embracing Authenticity and Freedom
49:00 The Role of Humor in Presentations
50:43 Conclusion and Resources

Connect with Linda 

For more content like this, join hundreds of other subscribers to The K2 Sales Academy. Our subscription based on line sales training platform.

$495/year unlocks the Fundamentals of Sales program with built in knowledge checks, resource folder with scripts, templates and checklists as well as regular webinars.

1:1 and group coaching packages available as well.

To access our free one week Trial visit The  K2 Sales Academy