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When God gives you eyes to see a need, He’s also inviting you to help meet it. In this message, Dr. Tony Evans shares a timeless message from the Old Testament about restoration—a message we need now more than ever.

Philosopher and critical theorist Judith Butler, Distinguished Professor in the Graduate School at UC Berkeley, has been at the forefront of gender theory for 35 years. But while their work Gender Trouble: Feminism and the Subversion of Identity, which helped establish the idea of gender as a social construct in the 1990s, was lauded by the LGBTQIA+ community for opening the doors to queer theory, they’ve been vilified by those on the right for whom gender theory is a threat to “tradition.” 

Kara and Judith talk about their latest book, Who’s Afraid of Gender, which analyses the growing attacks on gender and gender theory around the world; how Trump’s executive order redefining sex as binary impacts everything from personal rights to medical research; and why recent attacks on the independence of universities could have a chilling effect on academic freedom in the long term. 

Questions? Comments? Email us at [email protected] or find us on Instagram, TikTok, and Bluesky @onwithkaraswisher.

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In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue.

The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest.

They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie.

Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism.

Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience.

They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting.

The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows.

Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content.

The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources.

The post The Growing Ad Revenue in Podcasting appeared first on New Media Show.

There are indicators that trade tensions are dissipating, seeing rallies in both stocks and crypto. Bitcoin is taking its unique place as an asset that can do double duty in a portfolio. Plus the latest on institutional adoption.

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Art by: Craig Weinberg

Credits

Executive Producer: Charles Mayfield - farrow.life

Associate Executive Producer: Marco Frissen

Salmon Yay:

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Show Notes

Hello, my Queen

Travel Reports!

Captain Luke Baron of Sonoma County Makegood

The Cross

Tina's Travels

God Shot

Question of the Week

Tasting Room Goodies

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Video is the hot topic, isn't it? Everyone’s buzzing about how video is creeping into the world of podcasting, and honestly, it’s hard to ignore.

Both Dave and Daniel look into this chaotic whirlpool of video versus audio, dissecting what it means for podcasters today.

They explore the undeniable truth that video isn’t just a fad; it’s here to stay, and it’s reshaping how we perceive and consume content. The discussion flits around the implications of integrating video into podcasts, from the logistical hurdles to the creative opportunities it presents.

What does a video strategy for podcasts even look like?

How do we balance the audio-first approach with the visual demands of platforms like YouTube?

They don’t shy away from the absurdity of the situation, pointing out that our beloved audio-only formats are now competing in a world where thumbnails and visual aesthetics are king.

It’s an engaging conversation that highlights the need for podcasters to rethink their content delivery methods, embracing the reality of video while still cherishing the art of audio storytelling.

Takeaways:

• Video is not just a fad; it's a staple of podcasting's future, so get used to it!
• Podcasting and video are like peanut butter and jelly—totally meant to be together.
• If you're still clinging to audio only, it's time to consider a video strategy for your podcast. Seriously, don't be that person.
• YouTube is the new podcast platform, whether you like it or not. Better learn how to play the thumbnail game!
• Embrace the chaos of video content; it’s here to stay, whether you like it or not.
• If you're thinking about starting a video podcast, make sure you actually have a plan—winging it won't cut it!

Links referenced in this episode:

• Ask a Ninja now on Youtube
• newbridgestudios.com
• podpage.com
• Podgagement

Find Dave at schoolofpodcasting.com

Find Daniel at theaudacitytopodcast.com

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Success can’t cover up a soul in pain. In this message, Pastor Jonathan Evans tells the story of Naaman—a man who looked like he had it all, but was desperate for healing that only God could give.