Kadabra Unplugged

George from our DevOps team told us about his fascinating life story and was our tour guide in the paths of his unique way of thinking.

Join host Tzur Diamant, Kadabra's social media lead, as he dives into the heart of the company's recruitment process. In this episode, Managing Director Adi Amiram shares the company's core values and the importance of Kadabra's motto, "It's all about the people." Head of HR, Keren Aviguy, offers insights into Kadabra's recruitment policies and how we find the right fit. Yaniv Meir, Head of Asia SEO, talks about what qualities Kadabra looks for in a candidate, while SEO Project Manager Tom Sigron shares her personal experience of joining the company and navigating the onboarding process. A must-listen for anyone interested in how Kadabra builds its exceptional team!

Ran is our head of performance team, but he is also in a long religious ad spiritual journey. He told us how he combine the two in his every day life and work.

Yuval has managed to win almost all the competitions in our company and a fast promotion at his role, here is how he is doing it.

In this episode of Kadabra Labs, we dive into the essentials of domain authority and the controversial practice of parasite SEO. Our SEO experts explain what domain authority is, why it matters, and even why it really doesn't matter. We also discuss the risks and benefits of parasite SEO and give predictions about the future of this tactic. The discussion was led by Lior Haner, Director of Innovation and Technology at Kadabra, featuring insights from Shimon Tahar, Director of SEO, Yaniv Meir, Head of SEO Asia and Yuval Stern, Asia team member. Links to information sources we discussed in this episode: What is Domain Rating The case against domain authority Domain Authority explained How to avoid shady link building vendors Parasite SEO Explained Site Reputation Abuse – from Google's Spam Policies בפרק הזה של קדברה לאבס, אנחנו צוללים לתוך היסודות של סמכות דומיין והפרקטיקה השנויה במחלוקת של קידום טפילי (Parasite SEO). המומחים שלנו בקידום אתרים מסבירים מהי סמכות דומיין, למה היא חשובה, וגם למה היא בעצם לא כל כך חשובה. אנחנו גם מדברים על הסיכונים והיתרונות של קידום טפילי ונותנים תחזיות לגבי עתיד הטקטיקה הזו.

Tom told us all about her unique path to join Kadabra and her very diverse out-of-office life.

Join us for a panel discussion about two pivotal issues in the SEO world, in Hebrew: 1. The Leaked Google Ranking Factors Document: Analysis and Implications: The panel dissects the leaked document, exploring its contents and the implications for SEO strategies. SEO Impacts: Discussions centre on how these factors might affect rankings and what changes SEOs might need to implement to stay ahead. 2. AI in Search: Different Approaches: The team examines various approaches to integrating AI into search and its effects on users search patterns. Future of Search and SEO: Insightful predictions on how AI will transform search engines and what the future holds for SEO professionals in an AI-driven landscape. The panel was led by Lior Haner, Director of Innovation and Technology at Kadabra, featuring insights from Shimon Tahar, Director of SEO; Angie Feldman, Vietnam Team Leader; and Livnat Atzmon, Thailand Country Owner. Links to information sources we discussed in this episode: Main takeaways from Google leaked documents Google lied to us? Links still rule the waves Perplexity AI is better that ChatGPT Will AI replace search engines? פאנל מומחים: ההשפעות של מסמך גורמי הדירוג של גוגל ובינה מלאכותית בחיפוש מסמך גורמי הדירוג של גוגל שהודלף: ניתוח ומשמעות: אני מנתחים המסמך שהודלף, חוקרים את תכניו ובוחנים את המשמעויות עבור אסטרטגיות SEO. השפעות על SEO – איך גורמים אלו עשויים להשפיע על הדירוגים ומה שינויים מומלץ למומחי SEO ליישם כדי להישאר בחזית. בינה מלאכותית בחיפוש: גישות שונות: גישות שונות לשילוב בינה מלאכותית בחיפוש, היתרונות והחסרונות של כל שיטה. עתיד החיפוש והSEO: תחזיות על איך הבינה המלאכותית תשנה את מנועי החיפוש ומה צופן העתיד למומחי SEO בעולם מונחה בינה מלאכותית.

Kadabra's business analyst was born in Brazil, but since his Aliyah, he knows he will stay here forever. This is his story.

In our first episode of "Kadabra Labs" on the Kadabra Unplugged podcast, we dive into an exciting discussion about the recent March 2024 Google Core Update and its implications on SEO. Lior Haner, is joined by seasoned SEO experts Shimon Tahar, Gal Gombiner, and Rami Elbaz, as they explore the major changes brought about by the update and what it means for global SEO moving forward. We also look at how AI influenced the SEO industry and what the Google algorithm tried to do to deal with it. Here are some links to topics we discussed: Search results Allera broken: https://larryludwig.com/seo-is-dead/ 2024 SEMRush study on Ranking Factors: https://go.semrush.com/Ranking-Factors.html Are Backlinks dead? https://searchengineland.com/why-links-are-not-dead-437017 Google update hurts small independent sites: https://www.theverge.com/2024/5/2/24147152/google-search-seo-publishing-housefresh-product-reviews Although this description was written by AI and edited by a human, our episodes are 100% human fresh content. Like, Share and Subscribe!

The second part of Adi's story and this time she shared her own personal story. From her childhood at Even Yehuda to a Managing director and a mother of a three