Kantar Retail Sound Bites

During this episode, Simon Johnstone unpacks channel choice through the framework of time, money, and energy. By weaving together evolving shopper needs, he illuminated actions winning channels will take in 2021 and beyond. 

During the session, Caroline Dumas takes you on a tour of Prime membership, showcasing behavioral shifts across shopper cohorts. Key action steps for your organization include:

• Develop or refine your Prime shopper strategy
• Supercharge your Amazon search execution
• Prepare for the acceleration of boomers and matures

We hope you enjoy the episode and invite you to continue the conversation with our shopper experts. 

Listening, understanding, and developing a sustainable, custom approach for your business will help connect you with shoppers in ways that go beyond traditional loyalty. In this episode, we: -Provide a top-level overview of their responses -Help retailers think about how to respond authentically and -Help brands understand the unique challenges their retailers face

While spending intentions on holiday gifts have softened significantly versus last year, our latest ShopperScape data reveals pockets of growth with younger shoppers and parents. In this episode, Doug Hermanson and Todd Szahun share shopper spending intentions, key retail trends, and holiday forecasts that shed light on the complex drivers heading into this year’s holiday season. 

Shopping, commerce, and fulfillment exist in a complex, fluid matrix. From click-and-collect to last mile to subscription, shoppers crave quick and convenient ways to receive products. In the US, 37% of shoppers buy essential categories online and pickup in-store.  In this episode, Tory Gundelach and Rachel Dalton outlined rising product fulfillment methods to help you make sense of the rapidly evolving space. 

With a growing list of unknowns surrounding regional reopening, back-to-school, and the prolonged return to normal, it’s more important than ever to keep a close connection to the shopper. In this episode, Mary Brett Whitfield unveiled new ShopperScape research that will help you navigate uncertainty and create new connection points with shoppers. 

Even though sales have increased, recent quarterly earnings reveal that retailers are severely cutting back inventory and increasing their cash on hand. In this episode, David Marcotte and Tory Gundelach share five key metrics that will help quantify this pivot and outline behavioral adjustments that will help you partner with retailers over the next 3-6 months.  

In this episode, we bring together a panel of industry experts to discuss the changing media and marketing landscape with a special focus on the role that agencies and technology partners can play to help brands navigate the new world of omnicommerce.

In this episode we examine how trip missions have been disrupted by the acceleration of online shopping, what impact new shopping patterns have on product discovery, and share assortment planning approaches for omnichannel. 

On this week’s Retail Sound Bites Tim Campbell reveals findings from our COVID-19 survey to assess incremental opportunities in planning, products, promotions, and assortment during the COVID-19 crisis.