Blame it on Covid and livestreaming, says Kapil Tuli, professor of digital marketing at Singapore Management University.

Kapil Tuli | How LVMH and others are becoming social commerce savvy

The China Ecommerce Podcast is brought to you by Pinduoduo, the fastest-growing interactive ecommerce platform in China serving more than 600 million users. In each episode, we bring you insights from the most innovative and competitive ecommerce landscape in the world. From social commerce to livestreaming, know your KOLs from your KOCs and join us in spotting and decoding the latest trends to emerge from the world’s largest online marketplaces.

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Kapil Tuli | How LVMH and others are becoming social commerce savvy

Kapil Tuli | How LVMH and others are becoming social commerce savvy