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For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs. 

The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for its Coffee Bean Rewards Program that will look to engage customers more and drive them to shop more often at its locations in multiple countries. 

Loyalty360 spoke with Karen Goldner, Director of Global Brand Marketing for The Coffee Bean and Tea Leaf, about this newly designed app, the brand’s views on customer loyalty, and the biggest challenge for a senior-level marketer like herself.