Karen Merritt (Head of Owned and Operated Events, LinkedIn) shares a behind-the-scenes look at Talent Connect, how she and her team take a customer-centric approach to events, tips for creating networking opportunities, thoughts on segmenting audience data, and what marketers can learn from Disney Land.

At LinkedIn, Karen oversees the strategy and execution of roughly 200 proprietary events across the globe. Prior to LinkedIn, Karen had the opportunity to lead events at companies like Cisco and Splunk.