Karen Yap Chew Ling, Head of Business Development at SkillGaming.com, is pioneering the Branded Game Revolution by transforming businesses into interactive playgrounds. Through Gaming as a Service, brands like airlines and hotels offer hyper-casual, rewarding games integrated with blockchain technology, driving customer engagement and loyalty while making marketing fun and participatory for all.

This SkillTalks podcast episode spotlights Karen Yap Chew Ling, the visionary leader behind SkillGaming.com. She has transformed the platform from a play-to-earn gaming site into a thriving Web3 ecosystem, fostering partnerships, token rewards, and community engagement. Karen’s people-first approach, transparent communication, and bold innovations are redefining how gaming connects players, brands, and real-world rewards.

In a visionary open letter, Karen Yap Chew Ling unveils a futuristic airline lounge where passengers can play branded blockchain games to earn priority boarding, NFTs, and loyalty tokens. This concept teaser imagines a near-future airport experience blending gaming and travel rewards for a uniquely engaging journey.

In this episode of GameChangers: The Future of Play, we chat with Karen Yap Chew Ling from SkillGaming.com, a pioneering platform in blockchain-based gaming. Discover how Karen is reshaping the hyper-casual minigame sector through partnerships and innovative Gaming as a Service (GaaS). Learn about her vision for loyalty-driven games that offer real-world rewards and how the integration of Web3, NFTs, and gamified brand engagement is advancing the future of digital interaction.

Karen Yap Chew Ling spearheads business development at SkillGaming.com, a play-to-earn gaming platform focused on hyper-casual minigames. With a talent for attracting gamers and indie developers, she also excels in forging partnerships across various sectors, including airlines, hotels, and blockchain projects. As the editor of SkillGaming's Medium announcements, Karen provides crucial updates and insights. Her passion fuels the creation of branded games and platforms integrated with tokens and blockchains. Dedicated to innovation, Karen is committed to expanding SkillGaming’s reach and pioneering "Gaming as a Service" (GaaS) within the blockchain gaming industry.