Philanthropic media brand featuring women of empowerment, fashion supporting causes, and environment…

What’s it like to build a magazine? From scratch. In your living room, with a team of interns. Without any experience, because you came from the fashion world, not publishing.

And not just any magazine: It’s digital, and turns pages so the experience is like a printed magazine with rich media extending beyond the pages. And each issue is more than 400 pages of extraordinary content with remarkable personalities. It also has a strong social mission at its core.

Karina Givargisoff, Founder/Editor-in-Chief of Mission Magazine, joins Pavan Bahl (president of MouthMedia Network), host Dalia Strum, and guest host Amber Mundinger (SVP, Live Media & Strategic Partnerships for Rolling Stone) in front of a live audience on location at Spring Place. MouthMedia Network studios are powered by Sennheiser.

In this episode:

• Givargisoff’s path to Mission Magazine, how she used to be a fashion editor, moved from London, and what led to starting Mission
• After seeing a friend suffer, wanting to combine fashion and raising awareness for social causes
• How generally female students fro\m Parsons New School of Design help putting together 400 pages of content
• How to decide what missions to get behind
• How causes are always women and environment, with issues coming up on mental health, want to do human trafficking issue, then teenage issue and social media
• How the magazine turned into something startling, a fully digital magazine that flips like a paper magazine
• What Givargisoff took from working at WWD, being a stylist a lot of job skills came over, managing a team meeting deadlines, good under pressure, problem solving
• How the magazine is a positive thing that needs to exist, socially cause driven
• Why Mission is focusing on local charities first, how vetting them with big support from Grant Thornton pro bono
• How a percentage goes to charity after operating costs
• Why treatment of girls in India and getting home safely been an important cause for Givargisoff
• Being nimble and a small company, able to quickly pivot and change
• Announcing the splitting into two entities – one for profit, one not for profit
• Wanting to make a documentary series for each issue
• Operating without a rulebook, it hasn’t been done before
• Third issue is on mental health because of what Givargisoff has been through
• Reactions from people in the media space, others, had one person from a big fashion brands say she’ll never do it, and how that motivated
• So focused on the social mission, kept forgetting about the fashion
• The effective albeit scrappy team
• And an incredible story of humility, of falling, and of getting up again

The post Karina Givargisoff of Mission Magazine – The Good Troublemaker appeared first on Content Is Your Business.

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