Beyond The Sale

Karla Roccuzzo - How Do You Create Demand? Celebrity Makeup Artist, & Getting Into Priceline


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“People don’t buy products, they buy how you make them feel.” 


Today we’re joined by Karla Yalda(@karlaroccuzzo) who is one of Australia’s most sought after makeup artists, a mum and she has created a product that sold out in 72 hours which is now stocked in Priceline. But you’ll never believe how it all started. 


If you want to grow a personal brand, stand out from your competitors and become the go-to in your industry, tune into this episode. 


You’ll hear: 

  • How to get your clients to recommend you to EVERYONE they know 
  • What it takes to build a personal brand and grow your social media following 
  • The number one thing you need when growing a team 
  • How Karla balances being a mum and running two very successful businesses 
  • What made Priceline say YES to stocking Kynder 

  • Watch the YouTube Version of the Podcast here.


    Follow Karla over at @karlaroccuzzo and @kynder 


    See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri


    This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you. 

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    Beyond The SaleBy Kirsty Cunningham & Shane Spiteri