🎙️This week on the Sumud Podcast, we’re joined by Karmel Abufarha from Canaan Palestine—a Palestinian brand rooted in the land, the olive tree, and the power of community. Representing generations of farmers, Canaan shares how olive oil connects Palestinian families to the world and why farming in Palestine is both a daily routine and a quiet act of resistance.

Karmel has spent his life building Canaan Palestine alongside his father, Nasser Abufarha, to preserve Palestinian heritage through food and farming. As a Palestinian American who moved from Madison, Wisconsin, to live full-time in Palestine, Karmel brings a rare perspective on how environment and culture reshape our values.

But beyond abundance lies injustice. We discuss the obstacles farmers face under Israeli occupation—checkpoint delays, permit restrictions, and blocked access to their groves—and how Canaan is working to ensure these stories are heard across the globe.

🔑 In this conversation, we explore:

➡ Farming as a cultural and political inheritance

➡ Why even professionals return to the land

➡ Olive oil as a link between Palestine and the world

➡ The everyday logistics of farming under occupation

➡ How global fair trade often excludes Palestine

This video is for educational purposes only. It provides historical and political analysis to inform and educate viewers.

📌Chapters:

00:00 – Introduction & Karmel's Upbringing

04:29 – Canaan's Origin & What Farming Means in Palestine

10:05 – Key Terms: Fair Trade, Sustainability, & Biodiversity

25:41- A Message from the Land: What Farmers Would Say

31:19 – Farming as a Form of Resistance

33:44 – From Generation to Generation: The Wisdom of Palestinian Farming

47:45- Modern Life, Palestinian Roots: The Vision of Hayat Canaan

52:24 – Dignity, Markets, and the Next Chapter for Canaan

📲 Follow: @canaanpalestine

🎙 Follow our host: @dredhasan

🌐 Explore more: https://sumudpod.com

📘 Read Canaan’s 2024 Reflection: https://canaanpalestine.com/pages/2024report

#Palestine #SumudPod #Oliveoil #Olivetree #Palestinianfood #Canaan #Palestinianculture #Freepalestine #Holyland

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