Kat Von D is a true creative icon. From tattoo artist and beauty mogul to designer and activist, Von D has utilized her artistry to start multiple, wildly successful empires. On this episode of Second Life, find out how Von D has managed to build authentic creative businesses, while staying true to her vision and voice.

Kat Von D: Tattoo Artist, Beauty Entrepreneur, Shoe Designer, and Musician

Join our host, Who What Wear co-founder Hillary Kerr, as she chronicles the career changes that can come at any age in our podcast, Second Life.

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Ann Crady Weiss is helping millions of families get better sleep with her company Hatch. Hatch launched in 2016 as a baby-product company, and today, one in three households with a baby has a Hatch Rest, which acts as a soothing sound machine and night light. The brand has since expanded to focus on helping people of all ages prioritize their sleep. Its Hatch Restore, a sleep device made with adults in mind, was even mentioned on Time’s 100 Best Inventions of 2020. But Hatch wasn’t Ann’s first entrepreneurial endeavor. In fact, she gained knowledge in the baby space with her first company, Maya’s Mom, an early social networking site for parents. Before that, Ann led as the director of new initiatives at Yahoo Autos and practiced as a corporate securities attorney.

Ann Crady Weiss: Hatch CEO and Co-Founder

Dani Michelle is a powerhouse stylist who dresses some of the most highly photographed women in the world. If you're even remotely online, you know the influence that her clients—such as Hailey Bieber, Kendall Jenner, and Elsa Hosk—wield over the fashion space. On top of her styling work, Michelle recently launched a chic, stackable jewelry line called Méga, and she was just named creative director of L.A.-based denim brand Joe's Jeans. In this episode, Michelle discusses what it's like to put her work on a global stage daily and how jewelry designing and creative directing have become gratifying additions to her career. Plus, she shares which accessories are making a comeback for spring.

Who What Wear with Hillary Kerr: Stylist Dani Michelle on Dressing a Generation of Style Icons, Launching Méga, and Curating a Vision for Joe's Jeans

Mara Roszak has had quite a multifaceted career within the hairstyling industry. After enrolling in beauty school at just 16 years old, Roszak landed an assistant role at Chris McMillan's iconic salon, where she quickly earned her own chair. While there, she also began working on red carpet events and press tours with her first celebrity client, Sarah Michelle Gellar, and today, her client roster has grown to include Emma Stone, Michelle Yeoh, and Zoe Saldaña. Aside from her hairstyling career, she's embarked on entrepreneurial pursuits. In 2016, she opened her own salon called Mare, and in 2021, she launched her line of clean, high-performance hair products—Rōz.

Mara Roszak: Celebrity Hairstylist and Rōz Founder

Mandy Lee, or @oldloserinbrooklyn, has made a name for herself creating thoughtful, well-researched fashion content online. Since starting her TikTok during the pandemic, Lee has amassed over half a million followers and become an authority in the world of trend forecasting. Lee started the viral #75HardStyleChallenge and hosts an annual Met Gala watch party on TikTok that is not to be missed. Last year, she predicted that Doja Cat would dress as Karl Lagerfeld’s cat, Choupette, and over 70 million of her viewers watched as her prediction came true. This week, Lee joins us to chat about the impact of her style challenge—and she’s even sharing her coveted Met Gala predictions for this year!

Who What Wear with Hillary Kerr: Trend Forecaster and Content Creator Mandy Lee @oldloserinbrooklyn on Her Viral #75HardStyleChallenge and 2024 Met Gala Predictions

In 2017, the outdoor space surrounding Allison Messner’s home in Northern California was destroyed by a devastating wildfire. In the aftermath, Allison and her husband decided to hire a landscape designer to help them rebuild their green space, but they quickly realized how difficult, long, and expensive the process was going to be. The two began developing an idea to make the process more efficient and accessible by incorporating new technology, and in 2018, they launched Yardzen, a digital landscape design and build platform. Today, the company operates in all 50 states with a network of hundreds of designers and architects. But before Allison disrupted the landscape industry, she reported as a journalist in Alaska, worked at a prestigious PR firm, was CMO of the tech company OpenDNS when it was acquired by Cisco for $635 million, and even started her own venture capital firm.

Kat Von D: Tattoo Artist, Beauty Entrepreneur, Shoe Designer, and Musician

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