Individualism is a social theory favoring freedom of action for individuals over collective or state control. As Chris stated in this episode we are entering the age of the collective which makes it more difficult for people to be who they are. As it becomes increasingly more difficult to build individuality and distinguish yourself from others, more emphasis needs to be placed on topics like this. Be Yourself! This is important in all aspects of life and especially in business. Just because you are a part of a specific demographic does not mean you have to act a certain way, talk a certain way, or even live up to certain ideas. It is ok to be unapologetically yourself regardless of the circumstance (granted you’re not harming anyone else in the process).