Following our recent visit to Brand Licensing Expo, we asked our Creative Director, Andy Sinclair-Harris, and Creative Strategy Director, Kelly Herrick, on whether there's still potential for IPs in theme parks and visitor attractions.

One of the key revelations from the Katapult Theme Park Fans Survey 2024, launched in the summer, was guests' tendency to enjoy traditional rides more than screen-based rides. Just 11% of respondents said they had more fun on screen-based systems, such as dark rides, VR and AR rides. We spoke to our Project Producer Alex Tyrrell on the findings.