On this episode of the WholeCEO Podcast with Lisa G., entrepreneur and sustainability advocate Kate Assaraf drops truth bombs about the power of building with purpose—and why every captain needs a strong crew. Kate opens up about the turning point after her first company closed, sharing how she rebuilt her career with clarity and resilience. She reveals how she protects her energy as a mompreneur, why she structured DIP beyond Amazon and big-box retail, and the tough decisions she's made to stay true to her values. From turning failure into fuel to proving that integrity can be a business advantage, Kate shows how sustainability and collaboration create long-term brand resilience.

If you're a founder, dreamer, or leader navigating growth and setbacks, this conversation is packed with inspiration and actionable wisdom you won't want to miss.